E-commerce gives organizations a tool whereby their customers
can build a relationship with the organization unique to each
individual customer that is impossible for an organization to
afford to build in reverse.
E-commerce customers buy when it's convenient for the customer,
24/7; organizations can stock inventory to fill orders, instead of
stocking inventory to merchandise; e-commerce is astonishingly
economical, given all the work that a Web site can perform for an
organization.