Saab. Only 6% of Saab owners Trade theirs in on another Saab.

To drive sales. A "New and Improved" product is more likely to attract attention from buyers who passed on the previous model, and may attract repeat buyers from the customers who had already bought the old version.

First time home buyers get a $8,000 tax credit for a home contract signed by April 30, 2010 (completed no later than June 30, 2010). Repeat buyers get a $6,500 tax credit.

The plural of buyer is buyers.

As in "the buyers have arrived".

Mary Buyers has written:

'The Buyers book, 1702-1913'