If you're new to advertising on Instagram, here's how to get started.
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Convert your profile to a business account
You must set up a business account to run ads on Instagram. It's free and takes just a few steps.
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Choose a photo or video for your ad
You can promote a post or story that you've already shared, or create a new post or story which can then be promoted.
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Set up your promotion
Set up your ad with a destination, audience, budget, and duration. You have options to customize your promotion your way, or you can use Instagram's automatic options to get up and running quickly.
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Publish your ad
Now that your ads are ready to go, tap Create Promotion. You'll receive a notification when your ads are approved and ready to run.