Type: Public
On the web: http://www.chinadrtv.com
Employees: 2,301
Employee growth: 10.3%

Acorn International is creating infomercial magic for the masses. The company operates one of China's largest -- in terms of revenue and air time -- TV direct sales business. It airs programs (hawking wares that include cell phones, consumer electronics, learning devices, and health and wellness items) that are, on average, five to 10 minutes in length on about 50 channels, including those on local, nationwide China Central Television (CCTV), and satellite networks. The company has expanded into other forms of direct selling, including catalogs, outbound calls, and an e-commerce site. Acorn International was established in 1998.

Key numbers for fiscal year ending December, 2010:
Sales: $293.2M
One year growth: 2.0%
Net income: ($6.4)M

Officers:
Chairman: Robert W. Roche
President, CEO, and Director: Don Dongjie Yang
VP and Interim CFO: David C. He

Competitors:
Alibaba.com
Avon
eBay

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