A trademark used for an artificial grasslike ground covering.
Dictionary:
As·tro·Turf (ăs'trō-tûrf') ![]() |
A trademark used for an artificial grasslike ground covering.
| 5min Related Video: Astroplay |
| Wikipedia: AstroTurf |
| Type | LLC |
|---|---|
| Founded | 1964 |
| Headquarters | Dalton, Georgia, USA |
| Key people | Bryan Peeples-President of AstroTurf, Michael Dennis-Chairman and President of GeneralSports Venue, Jon Pritchett-CEO of GeneralSports Venue |
| Website | http://www.astroturfusa.com/ |
AstroTurf is a brand of artificial turf. Though the term is a registered trademark, it is sometimes used as a generic description of any kind of artificial turf. The original AstroTurf product was a short pile synthetic turf [1] while the current products incorporate modern features such as antimicrobial protection, rubber infill, backing systems and nylon yarn fibers.
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AstroTurf was co-invented in 1965 by Donald L. Elbert, James M. Faria and Robert T. Wright, employees of Monsanto Company. It was patented in 1967 and originally sold under the name "Chemgrass". It was renamed AstroTurf by the Patent Company employee John A. Wortmann after its first well-publicized use at the Houston Astrodome stadium in 1966.
In 1987 Monsanto consolidated its AstroTurf management, marketing, and technical activities in Dalton, Georgia, as AstroTurf Industries, Inc. In 1988 Balsam AG purchased all the capital stock of AstroTurf Industries, Inc. In 1994 Southwest Recreational Industries, Inc. (SWRI) acquired the AstroTurf brand. In 1996 SWRI was acquired by American Sports Products Group Inc. (ASPG). In 2001, SWRI launched a turf system called NexTurf.[2] In 2003 SWRI changed its name to SRI Sports and one year later filed for bankruptcy and the parent company, ASPG, retained the AstroTurf rights. In 2005 Textile Management and Associates (TMA) acquired the AstroTurf assets and intellectual property from ASPG and began marketing the AstroTurf brand under the company AstroTurf, LLC. In 2006 GeneralSports Venue (GSV) became TMA’s marketing partner for the AstroTurf brand for the American market. AstroTurf, LLC handles the marketing of AstroTurf in the rest of the world.
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2002 Northolt High School becomes the first school in England to put in a full size AstroTurf field.
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Copyrights:
![]() | Dictionary. The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved. Read more | |
![]() | Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "AstroTurf". Read more |
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