This article is about the clothing company. For other uses, see
Haines and
Haynes.
Hanes (introduced in 1901) and Hanes Her Way (introduced in 1986) are brands of apparel currently owned by the HanesBrands, Inc Corporation (NYSE: HBI). The Hanes brand is used by the company for marketing a broad range of apparel essentials:
- Outerwear
- Activewear, such as performance t-shirts and shorts
- Casualwear, such as t-shirts, fleece and sport shirts
In September 2006, Sara Lee Corporation spun off its branded apparel Americas and Asia business as a separate company called Hanesbrands Inc., which designs, manufactures, sources and sells a broad range of apparel essentials. The Company's portfolio of brands include Hanes (its largest brand), Champion (its second largest brand), Playtexsee endnote 1 (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.
HanesBrands has been recognized for work that it has done for the environment, including "green" buildings. The company also has been recognized for the work it has done in communities such as the support of schools in Honduras and its hurricane relief efforts in the Dominican Republic.
The brand's two main competitors are Fruit of the Loom and Jockey.
Advertising
During the 1970s and 1980s, their women's hosiery tagline was "Gentlemen Prefer Hanes". In the early nineties, the slogan was turned around as "The lady prefers Hanes".
During the late 1990s, the brand's main slogan was "Just wait'll we get our Hanes on you."
In the 2000s, an ad campaign began for their Hanes "Go Tagless" T-shirt, featuring various celebrities including Michael Jordan, Jackie Chan and Brian Regan.
In 2005, an ad campaign was run with the slogan "Look who we've got our Hanes on now", featuring various celebrities including Michael Jordan, Jennifer Love Hewitt, Marisa Tomei, Damon Wayans, Matthew Perry, and on Spanish-language advertising, Aracely Arambula, and Pablo Montero. In 2006, the campaign added Kevin Bacon and Christina Applegate to their lineup. In 2007, the campaign expanded again to include Cuba Gooding, Jr., and Sarah Chalke in 2008.
As of July 2008, Charlie Sheen joined Michael Jordan as the next Hanes celebrity spokesman. The commercials (along with the previous Cuba Gooding, Jr. commercials) were created by writer Brett Baker and Art Director David McKay of The Martin Agency in Richmond, VA.
Endnotes
- 1. In the United States, the Playtex trademark is owned by Playtex Marketing Corporation, of which Hanesbrands, Inc owns a 50% share and which grants to it a perpetual license to the Playtex trademark on and in connection with the sale of apparel in the United States and Canada. The other 50% share of Playtex Marketing Corporation is owned by Playtex Products, Inc., an unrelated third-party, which has a perpetual license to the Playtex trademark on and in connection with the sale of non-apparel products in the United States. Outside the United States and Canada, HanesBrands Inc owns the Playtex trademark and perpetually license such trademark to Playtex Products, Inc. for non-apparel products. In addition, as part of Sara Lee Corporation’s sale in February 2006 of its European branded apparel business, Sun Capital has an exclusive, perpetual, royalty-free license to sell and distribute apparel products under the Wonderbra and Playtex trademarks in the member states of the European Union, as well as several other European nations and South Africa.
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