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Hanes

Did you mean: Hanes, Hanes, William Hanes, Tony Hanes, Hanes (family name), Khady Hane, Roger Hane, Jakob Häne, Hane (family name), Hane (album)

 
Hoover's Profile: Hanes Companies, Inc.
 
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Contact Information
Hanes Companies, Inc.
500 N. McLin Creek Rd.
Conover, NC 28613
NC Tel. 828-464-4673
Fax 828-464-0459

Type: Subsidiary
On the web: http://www.hanesindustries.com
 Employees: 1,000

When the job calls for specialty threads, look no further than Hanes Companies. Part of Leggett & Platt since 1993, the group makes, converts, and distributes woven and non-woven textiles and knits for coveralls to scrubs and school uniforms as well as construction fabrics for furniture including dust covers and webbing, and bedding such as filler cloths, flame retardant barriers, and water-resistant liners. Its lineup taps landscape and geotechnical uses for weed control, ground cover, and soil stabilization, as well as filtration solutions, and automotive headliners, acoustic panel materials, and seat fabrics. The label reaches to building products, too, like roof fabrics and driveway underlayment.

Key numbers for fiscal year ending December, 2008:
Sales: $153.8M

Officers:
President: Textile Manufacturing

Competitors:
InterfaceFABRIC
Precision Fabrics Group
Titan Textile

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Wikipedia: Hanes
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Home > Library > Miscellaneous > Wikipedia
Hanes
Type Clothing
Founded 1901
Headquarters Winston-Salem, North Carolina, U.S.
Products Underwear, casualwear, hosiery and socks
Parent Hanesbrands Inc
Website http://www.hanes.com

Hanes and Hanes Her Way are brands of apparel currently owned by the HanesBrands, Inc Corporation (NYSE: HBI). The Hanes brand is used by the company for marketing a broad range of apparel essentials:

  • Outerwear
    • Activewear, such as performance t-shirts and shorts
    • Casualwear, such as t-shirts, fleece and sport shirts

In September 2006, Sara Lee Corporation spun off its branded apparel Americas and Asia business as a separate company called Hanesbrands Inc., which designs, manufactures, sources and sells a broad range of apparel essentials. The Company's portfolio of brands include Hanes (its largest brand), Champion (its second largest brand), Playtexsee endnote 1 (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.

HanesBrands has been recognized for work that it has done for the environment, including "green" buildings. The company also has been recognized for the work it has done in communities such as the support of schools in Honduras and its hurricane relief efforts in the Dominican Republic.

The brand's two main competitors are Fruit of the Loom and Jockey.

Advertising

During the 1970s and 1980s, their women's hosiery tagline was "Gentlemen Prefer Hanes". In the early nineties, the slogan was turned around as "The lady prefers Hanes".

During the late 1990s, the brand's main slogan was "Just wait'll we get our Hanes on you."

In the 2000s, an ad campaign began for their Hanes "Go Tagless" T-shirt, featuring various celebrities including Michael Jordan, Jackie Chan and Brian Regan.

In 2005, an ad campaign was run with the slogan "Look who we've got our Hanes on now", featuring various celebrities including Michael Jordan, Jennifer Love Hewitt, Marisa Tomei, Damon Wayans, Matthew Perry, and on Spanish-language advertising, Aracely Arambula, and Pablo Montero. In 2006, the campaign added Kevin Bacon and Christina Applegate to their lineup. In 2007, the campaign expanded again to include Cuba Gooding, Jr., and Sarah Chalke in 2008.

As of July 2008, Charlie Sheen joined Michael Jordan as the next Hanes celebrity spokesman. The commercials (along with the previous Cuba Gooding, Jr. commercials) were created by writer Brett Baker and Art Director David McKay of The Martin Agency in Richmond, VA.

External links

v • d • e
Lingerie
Upper body
Other
Lower body
Full body
Hosiery
Historical
Accessories
Brands
v • d • e
Hosiery
v • d • e
Men's undergarments
Upper body
Sleeveless shirt (A-shirt, muscle shirt, singlet, tank top, wifebeater) · T-shirt · Undershirt
Lower body
Bikini · Boxer briefs · Boxer shorts · Briefs (slip, Y-fronts) · Fundoshi · G-string · Jockstrap (athletic supporter) · Compression shorts · Thong · Trunks
Full body
Long underwear (long johns)
Hosiery
Historical
Brands


Endnotes

  • 1. In the United States, the Playtex trademark is owned by Playtex Marketing Corporation, of which Hanesbrands, Inc owns a 50% share and which grants to it a perpetual license to the Playtex trademark on and in connection with the sale of apparel in the United States and Canada. The other 50% share of Playtex Marketing Corporation is owned by Playtex Products, Inc., an unrelated third-party, which has a perpetual license to the Playtex trademark on and in connection with the sale of non-apparel products in the United States. Outside the United States and Canada, HanesBrands Inc owns the Playtex trademark and perpetually license such trademark to Playtex Products, Inc. for non-apparel products. In addition, as part of Sara Lee Corporation’s sale in February 2006 of its European branded apparel business, Sun Capital has an exclusive, perpetual, royalty-free license to sell and distribute apparel products under the Wonderbra and Playtex trademarks in the member states of the European Union, as well as several other European nations and South Africa.

This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)

 
 

Did you mean: Hanes, Hanes, William Hanes, Tony Hanes, Hanes (family name), Khady Hane, Roger Hane, Jakob Häne, Hane (family name), Hane (album)


 

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Wikipedia. This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Hanes".  Read more