Type: Public
On the web: http://monsterbevcorp.com/index.php
Employees: 1,186
Employee growth: (17.1%)

Monster Beverage certainly has the energy to reach beyond the blue sky. Along with its Blue Sky beverages, the company serves up a variety of "alternative" sodas, juices, and teas. Its most popular and now namesake brand, Monster, is the #2 energy drink behind Red Bull and has spawned the Java Monster coffee drink. Other products include fruit juice, smoothies, and dry juice mixes. The company sells most of its products in the US and Canada through a distribution network, but also directly to retailers such as grocery chains and wholesale clubs. With the addition of their Brandon Limited Partnership, chairman and CEO Rodney Sacks and vice chairman and president Hilton Schlosberg own about 22% of the company.

Key numbers for fiscal year ending December, 2010:
Sales: $1,303.9M
One year growth: 14.1%
Net income: $212.0M
Income growth: 1.6%

Officers:
Chairman and CEO: Rodney C. Sacks
Vice Chairman, COO, CFO, President, and Secretary: Soft Drink Manufacturing

Competitors:
Hornell Brewing
PepsiCo
Red Bull

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