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| Type | Public (NASDAQ: MAIL) |
|---|---|
| Founded | 1999 |
| Founder(s) | Yaron Adler, Ofer Adler |
| Headquarters | Tel Aviv, Israel; New York City, New York |
| Area served | Worldwide |
| Industry | Software |
| Employees | 130 |
| Website | http://www.incredimail-corp.com |
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IncrediMail Ltd. (NASDAQ: MAIL) develops and markets personal desktop software with a focus on e-mail client programs. IncrediMail was founded in 1999, and issued an IPO in January 2006 on NASDAQ[1]. It currently employs approximately 130 people, and has offices in Tel Aviv and New York.
Contents |
Foundation and History
IncrediMail was founded by cousins Yaron and Ofer Adler in 1999. The company received its first full round of funding in 2000, with a $3.3 million investment from private and institutional sources.[2] Within a year, the company had developed and issued its first product, IncrediMail XE, which is still available as of March 2009. The program was distributed free of charge, and supported by advertising revenue. The company’s first revenue-generating programs were sold in 2001, and included IncrediMail Premium, which remains one of IncrediMail’s main products. After a few years of increasing sales, IncrediMail went public in January 2006 with a NASDAQ IPO, and opened its New York office in June of the same year. In 2008, Founder Ofer Adler assumed the post of CEO[3], and IncrediMail signed a AdSense Direct deal with Google.[4] It collaborated with Yahoo! to offer IncrediMail Personals. Its CEO states that it also has an alliance with Oberon Media for online gaming.[5]
Products
The IncrediMail Corporation product line includes desktop applications, web properties and subscription-based web sites. Many of their products are based around or add-ons to their flagship product, IncrediMail XE.
- IncrediMail XE is a free, ad-supported email client for the consumer market which operates on the Microsoft Windows platform. IncrediMail XE allows users to customize their email through the addition of backgrounds, audio and 3D effects, emoticons, and animations. The software is compatible with POP3 and IMAP4 protocols as well as HTML mail formatting. [6]
- IncrediMail Premium eliminates the advertising feature of IncrediMail XE and adds to the functions of IncrediMail XE with capabilities such as voice message recorder, advanced account access, a library of skins, and a higher level of software support.[6]
- IncrediMail Letter Creator – An add-on to IncrediMail XE, allowing the creation of personalized emails and e-cards[6]
- Emoticon Super Pack - Emoticon add-on for IncrediMail XE[6]
- The Gold Gallery – Subscription-based extra licensed content for additional customization of emails and e-cards[6]
- JunkFilter Plus – An advanced anti-spam program that uses Recurrent Pattern Detection Technology, licensed from CommTouch Technologies.[6]
- Magnetic – Customizable screensavers and desktop backgrounds from photos or the included library[6]
- HiYo - Add-on for MSN Messenger, providing extra animations, emoticons, "winks", avatars and other effects [7]
- IncrediGames - Online games, provided in cooperation with Oberon Media[8]
- PhotoJoy - Desktop app for creating screensavers, widgets, desktop wallpaper collages and more from photos [9]
Business Strategy
IncrediMail freely distributes and sells products to the consumer and home user markets. The company generates revenue by:
- Selling premium software products and services
- Licensing products to and co-branding with third party websites
- Selling paid advertising and sponsored links through the IncrediMail “MyStart” homepage and IncrediMail XE[10]
- IncrediMail’s agreement with Google generates revenue through the AdSense for Search program, in which IncrediMail is paid for clicks on sponsored links displayed through IncrediMail programs.[11]
As of March 2009, IncrediMail has recorded 80 million downloads of its programs in over 100 countries, and Q4 2008 revenue of $6.1 million.[12]. On March 25, 2009, the IncrediMail board approved a buy back of up $1 million of IncrediMail shares by the company, on top of approximately 335,000 shares which had previously been purchased. [13] Earlier in the month, CEO Ofer Adler purchased IncrediMail shares worth $2.1 million, stemming from a personal financial source and increasing his stakes in IncrediMail from 15.3 percent to 23.4 percent. [14]
Partners
IncrediMail has partnered with the following companies (among others) for the provision of technology to help in development of IncrediMail products:
- Commtouch Technologies – Anti-spam SDK for JunkFilter Plus
- Babylon Ltd - Single-click translation and information solutions for IncrediMail XE [15]
- Google for shared advertisement revenue
IncrediMail has partnered with the following companies (among others) for co-branding and distribution efforts:
- Oberon Media, Inc – Provides games used for the IncrediGames product
- Yahoo! Inc. - Co-branding of “IncrediMail Personals” as part of the “Yahoo! Personals” service. [16]
Competitors
IncrediMail faces competition in various sectors. IncrediMail competes with major email software companies that sell or freely distribute to the consumer segment, such as America Online, Mozilla, and Microsoft. Similarly, IncrediMail competes with web-based email companies including Google, Yahoo and Microsoft.
IncrediMail also competes with specialized providers of email services, including Hotbar and WikMail. Similarly, companies that produce graphics for email programs, such as American Greetings and IAC/InterActiveCorp, are also competitors.
References
- ^ http://www.allbusiness.com/company-activities-management/product-management-branding/5412094-1.html
- ^ http://www.ivc-online.com/ivcWeeklyItem.asp?articleID=4151
- ^ http://www.incredimail-corp.com/about/company-timeline
- ^ http://findarticles.com/p/articles/mi_m0EIN/is_2008_July_1/ai_n27876662
- ^ Dilworth, Dianna (August 04, 2006). "IncrediMail Excites Yahoo Personals!!". DM News. http://www.dmnews.com/IncrediMail-Excites-Yahoo-Personals/article/92202/. Retrieved 2009-07-20.
- ^ a b c d e f g http://www.reuters.com/finance/stocks/companyProfile?rpc=66&symbol=MAIL.O
- ^ http://www.hiyo.com/home.aspx
- ^ http://www.incredimail-corp.com/products
- ^ http://www.photojoy.com/privacy_policy.aspx?id=10010
- ^ http://www.incredimail-corp.com/Incredimail/resource/pdf/20f_isa.pdf
- ^ http://seekingalpha.com/article/118992-three-israeli-baby-googles
- ^ http://www.incredimail-corp.com/relations/financial-information
- ^ http://finance.yahoo.com/news/IncrediMail-Board-Approves-46-bw-14738204.html
- ^ http://www.tradingmarkets.com/.site/news/Stock%20News/2202724/
- ^ http://www.tmcnet.com/usubmit/2007/04/18/2531406.htm
- ^ http://www.dmnews.com/IncrediMail-Excites-Yahoo-Personals/article/92202/
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