Type: Public
On the web: http://www.kelloggcompany.com
Employees: 30,600
Employee growth: (1.0%)

Location as irony -- Battle Creek, Michigan-based Kellogg Company is in a constant battle for the #1 spot in the US cereal market with its main rival, General Mills. (General Mills' fiscal 2010 sales totaled about $14.8 billion, compared to Kellogg's second place $12.4 billion.) But Kellogg boasts many a familiar brand name, including Kellogg's Corn Flakes, Frosted Flakes, Corn Pops, and Rice Krispies. And while the company fills many a cereal bowl every morning, it puffs up its bottom line with snacks and cookies (Keebler, Cheez-It, and Famous Amos), along with convenience foods such as Eggo waffles and Nutri-Grain and Bear Naked cereal bars. Its products are sold in more than 180 countries worldwide.

Key numbers for fiscal year ending December, 2010:
Sales: $12,397.0M
One year growth: (1.4%)
Net income: $1,247.0M
Income growth: 2.9%

Officers:
Chairman: James M. (Jim) Jenness
President, CEO, and Director: John A. Bryant
VP Corporate Development: Michael J. Libbing

Competitors:
General Mills
Nestlé
Ralcorp

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