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600 Executive Dr. Princeton, NJ 08540 NJ Tel. 609-921-7200 Fax 609-921-2112 |
Type: Private
On the web:
http://www.kelseygroup.com
Employees:
20
In the advertising world, The Kelsey Group thinks locally. The Kelsey Group provides market research on electronic directories, local media, and the Yellow Pages business. The Kelsey Group helps businesses evaluate and act upon the social, economic, and technological trends that affect the local advertising market. Clients consist of large and small directory publishers, major search engines developing local search capabilities, and companies in the online advertising sector. In addition to its research services, the company leverages its expertise to provide consulting services and to host industry conferences. Chairman John Kelsey and his wife, Pam, founded the company in 1986.
Key numbers for fiscal year ending December, 2008:
Sales: $1.9M
Officers:
Chairman: John F. Kelsey III
CEO: Neal Polachek
SVP and Program Director, Interactive Local Media: Matt Booth
Competitors:
International Demographics
Scarborough Research


