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Appeal technique how to lure customers?

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Some examples of the appeal technique used to lure customers are bandwagon appeal, snob appeal, testimony appeal, false-image appeal, humor appeal, reward appeal, and scientific evidence appeal.
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What is appeal techniques to lure consumers?

Some examples of appeal techniques used to lure customers are  bandwagon appeal, reward appeal, snob appeal, false-image appeal,  and testimony appeal.
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