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• Plan, develop, and implement a strategy, which will establish the BMW Premium Selection and MINI Cherished used car programmes as market-leaders in Ireland
• Manage the development of the BMW Ireland and dealers used car business to support residual values.
• Maximise dealer profitability on used cars by developing programmes to improve volume and margin retention.
• Set and communicate used car retail sales targets consistent with the Long Range Plan.
• Successfully remarket BMW Ireland fleet cars to the BMW Network.
• Authorise all used car bonus payments.
• Liaise and have input with BMW UK Used Car Development Manager to co-ordinate the Used Car internet Search & Used Car Dealer Portal.
• Provide full range of Point of Sale and Marketing materials to the dealer network
• Manage the implementation and testing of Used Car systems developments.
• Development and co-ordination of Dealer Used Car Photography.
• Liaise and have input with BMW UK Used Car Development Manager to coordinate Standards Checks and re-audits.

Key Accountabilities:

Manage, develop and implement used car strategy including long range planning, input into dealer development facility planning and profitability and provide clear direction for the company's used car sales objectives.

Develop and implement monthly performance reporting for the Used Cars by giving timely and accurate monthly reporting of key measures and residual value tracking for senior management.

Manage, develop and implement end of use strategies and processes for own-fleet used cars to provide cost-efficient refurbishment processes and use of multiple sales channels to the dealer network in order to maximise resale values.

Develop and manage residual value management initiatives to maximise the residual values of BMW products with market influencers.

Develop, implement and manage the Marketing Strategy to ensure latest materials and technology are crafted into dealer marketing plans and utilised.

Develop and manage relationship with Marketing Manager to ensure that central BPS marketing is planned, agreed and delivered.

Ensure national programmes are reflected through the used car operation. Identify and develop relationship with Dealer Development to establish dealership processes that maximise the used car profitability.

Develop and manage relationship with BMW UK Used Car dept to maximise all technological and marketing improvements.

Develop and manage the Used Car budgets and key financial areas to maximise revenue, enhance residual values, and limit financial exposure.

Develop and manage relationship with BMW Financial Services to create attractive support packages and input to residual value setting process.

From

AMIT SHRIVASTAVA

MBA (HRM) , MBA(TQM)

BHOPAL

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14y ago
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Related questions

Can you return a used car if you decide you do not want it?

It depends on the car dealership. There is no requirement for them to offer any grace period for you to cancel your purchase. If possible, you should get the dealership's policy in writing before making a purchase. If you have already purchased, you may be stuck with it. (see http://www.pueblo.gsa.gov/cic_text/cars/usedcar/usedcar.htm)


Where can I find the state laws that pertain to the sale of used cars?

The Federal Trade Commission is an excellent place to find information about the buying and selling of used cars, including state laws. It also has links so you can investigate even further. Its website address is http://www.pueblo.gsa.gov/cic_text/cars/usedcar/usedcar.htm


Advantages and disadvantages of a used car?

There are real advantages to buying a used car. The buyer of a usedcar avoids some of the depreciation costs, which can be up to 40%of its value in the first two years. Sometimes, buyers can afford moreoptions and luxury items when they purchase a used car. Manyconsumers feel that they can arrange a better deal with less hassle ifthey buy directly from the owner of the car.Buying a used car can have disadvantages as well. One importantdisadvantage is that often the most maintenance-free time of thecars life is during the first two years. Some used cars have serioushidden defects with limited or no warranty coverage. It is sometimesdifficult to determine whether the car was maintained properly by itsprevious owner. The used car may not have all the desirable safetyor technical features of a new car. The selection of models,equipment, and colors may be limited.