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Do you think marketing merely reflects the needs and wants of consumers or that marketing creates unnecessary customers needs and wants?
Lilady08
A. Marketing merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants.
Part A
'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strivechaussures to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need.
The other aspect is that needs vary depending on what country you live in. "For example a consumer in the United States may need food but may want a hamburger, french fries and a soft drink and a person that lives in Mauritius that needs food may want a mango, rice, lentils and beans. Wants are shaped by our society." The other part is wants, everybody can want something but only a few has the means to acquire it. A good example would be that everyone wants to eat out at expensive restaurants everyday but in reality only very few people can actually afford that lifestyle. This is why various segments have been created to target different groups and classes of people.
Marketers must therefore continually be creating and developing attractive products and then in turn devising a brilliant marketing strategy to win the consumer over to buy their product over other competing products. Companies strive to retain their customer base by delivering value and satisfaction from their products and this is formulated in consumers' minds as a combination of service, quality and price. Some consumers would not mind paying a higher price for an item or service if they received very good service.
This is all part of what a consumer's expectations on a product are, if these perceived expectations are met time after time then they become a loyal customer to that particular company. We as people like consistency and if a marketer provides consistent service in addition to great products and price then we will keep on going back for years. A good example would be Ben's Chili Bowl located in Washington DC. It is an eatery that has been in business for decades and the fact that it had kept so many loyal customers is because they have offered consistent service and great food over the years and people who used to go there to eat as kids still go there as adults. They even have patrons fly into Washington DC just to experience their food and service. Companies also create brands and these brands have an effect on people's purchasing habits.
These brands can mean several aspects of the company combined to form a perception in the consumer's mind such as products, services, information and experiences. The more unique and interesting a brand the better it will perform. One brand that comes to mind is the Coach Company that manufactures accessories in the retail sector. They produce items such as handbags, purses, belts and other items. Coach has built a strong brand name for themselves by being unique in their style and service and this is primarily the reason that customers create a high demand for their products. This has also allowed the company to maintain an above average price for their products compared with their competitors with the knowledge that consumers would pay that higher price. Segmentation is another way that companies target the consumer to satisfy their needs and companies use this technique to target where they should market their products. There are various criteria that companies use to segment their products and some of them are geographic, demographic, psycho graphic and behavioral.
They would use factors such as how populated and area is or how wealthy the population of a specific area is and target products that fit that mold. This has proved to be a very successful tactic for companies in marketing. Marketing channels are also used by companies to reach their consumers. They use three types of marketing channels which are communications, distribution and service channels. Communications is important to get the company's message out to the public and this could be in many forms such as the radio, television, the internet, posters and the like. They also need to distribute their products to the consumer and this means they will need a physical location like a store, or be a wholesaler and have others retail your products for you and also sell your products on the internet. Service channels are needed to effect transactions with the consumers and these could be banks for credit card purchases and transportation companies such as UPS to deliver the products to homes and businesses.
Marketing has relied on four marketing skills and tools and they are the sales force, advertising, sales promotion and marketing research, they must also use brand building, customer relations, telemarketing and others to make their product selling become reality. Companies must also function ethically and honestly to serve the consumer in the best possible manner. Marketing in the United States is unique in the world because it has evolved and changed over the years to blend in with the capitalistic society we live in in the US. This also means that some of the marketing we use in this country can only work with the credit system we currently have. This is not so in other parts of the world even in industrialized countries. So I would view marketing in the United States as one of the spokes in the wheel that makes our economy such a giant as it is today.
Part B
Regarding the second argument 'Marketing shapes consumer needs and wants.' I have to also agree with this statement. My reasons are many and varied. After seeing so many television commercials and advertisements both on the Internet and on newspapers I have concluded that some companies construct their ads to create a need in the consumer's mind even if originally they were not interested in the product. I took some time to research some of the wordsklockor that advertisements commonly use and I found an interesting mix of words and phrases. The word 'free' is the most common denominator I found in the ads, free is used in combinations such as free home trial, free inspection, buy one get one free, free installation, free estimates, free parking, free demonstration and free consultation. The word free is usually a powerful catalyst that springs the consumer into buying that particular product or idea even though he or she might not need it. I think other terms also kind of bait people into buying things they don't need.
Terms such as 'no payments till 2010' or 'money back guarantee' 'no down payment' 'offer good while supplies last' help dissipate any doubts that the consumer may have and spur them on to make the purchase. "Because the goal is to get customers' attention, persuade and create demand, market segmentation has historically been based on variables that correlate to creating demand: geography, age, gender, income, education, occupation and other traditional Demographics, as well as psychographics around personality, lifestyle, values and attitudes. It works because these attributes are helpful for defining how to effectively speak to different groups of people."
Some companies do act unethical in their advertising, for example I have seen some ads on the internet especially where companies would advertise a product and make it veryappealing to the consumer then at the very bottom is tiny fonts the word 'restrictions apply' they would hide the link that takes you to where the restrictions are listed. So if you happen to buy that product without reading the fine print and something happens that you are not satisfied or want to return the item the company would refuse and make reference to their restriction policy. Other tactics that companies use to shape consumers needs and wants is to use celebrities or other famous people to sell their products. A good example of a company would be replica rolex watches. replica rolex watches teamed up with Michael Jordan to create marketing giant. One of the themes behind their partnership was to create the desire within consumers that if they wore Michael Jordan's sneakers they could play basketball or jump as high as him.
This was directed primarily towards the younger consumers and turned out to be a huge marketing success. Companies also take advantage of world events or changes in the economy to come out with new products. A good example is the ever increasing popularity of hybrid cars. This has been brought about by gas prices going up and the economy slowing down. However the increase in hybrid cars has led to a marked decrease of large SUV vehicles. In the past we used to associate hybrid cars with car companies such as Toyota and Honda, but nowadays companies such as Lincoln, Ford and others are coming out with hybrid vehicles. This has been a necessity of them to compete in today's changed car market.
However advertising is not the only force that drives the consumer. Most companies do a lot of research before releasing an advertisement in getting a feel of what the consumers really desire. There is a constant interaction with the public in studying what is in vogue at the time and also what brands people want to be associated with. I have always wondered at why companies come out with new models or new releases at such a quick pace. This tacticcopy wallet is basically mainly a tweak or an enhancement of the previous model or version in order to create the perception of a totally new product which in turn creates more demand for the product.
Good examples of these products would be software, Microsoft is especially good at coming out with new versions of their products. For example with the release of Microsoft Vista operating system it meant that people had to upgrade their computers also because their existing hardware could not support Microsoft Vista's requirements. In conclusion, newer firms tend to lean more towards creating needs because the public does not yet know about their products. Established companies are more interested in fulfilling the existing needs of consumers. These companies are already known and their products have already being deemed essential to their lives so they would continue buying their products even with little or no advertisement.
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What is 'value and satisfaction' in marketing?
The buyer chooses between different offerings on the basis of which is perceived to deliver the most value. Value reflects the perceived tangible and intangible benefits and costs to customers. Satisfaction reflects a person's comparative judgment resulting from a product's perceived performance (or outcome) in relation to his or her expectations.
From marketing does the marketing toeveryone does the marketing?
Yes, from marketing does the marketing to everyone does the marketing you said it well the marketing is for every body. Your pharses is something similar to from the people by the people for the people the Abraham Lincoln's definition of the democracy. The fact is we are living in a marketing world it is like that a product or a service from it inspection of the idea to develop to the till it comes to the hand of the end consumer, there is a marketing process. the budgeting process to new products development and market research and the advertising has to do with marketing. this process involves the consumers and the market and the manufactures to the suppleys. The retails and the whloesalers which bring the product to the market which is known as the market cannelling helps the products and service to reach the final consumer. The consumers buying partten and behaviour is monitered and encourage by the marketing deparment of the company and by advertising. The market changes reflects by the consumers behaviour is takenn in to the consideration and the whole process is starts again. Therefore as you can see marketing is involved the supplyer and manufacturer nad consumer as wellas the chanelling methods. In nut shell eveybody is contributed the process of marketing.
Marketing merely reflects the needs and wants of consumers?
intro includes definitions of terms needs and wants. marketing and consumrs. needs are the biological or primary factors need for the survival of an individual.includes food clothing and shelter. secondary needs are the wants or the desires of an individual they can b the quality education.beauty products or the glosaries.branded footwares or the clothings these are the needs and wants. consumer is the mango man who consume the products sometym wid good or no good knw how of a product.marketing is the concept holds that acheving organizational goals depends on knowing the needs and wants of target maekets and delivering the desired satisfaction.Marketing Reflects The Needs And Wants Of CustomersEver since man started trading goods, marketing was created. Marketing has evolved and there were several phases in its evolution. First, there was the production of the product, with no consideration on customers' wants and needs. Secondly, customer's wants and needs were not really considered as products were pretty much standardized. Lastly, products were differentiated and a focus on customer's wants and needs came to the forefront of business concern, which was the needs and wants of customers. (Kotler, P. & Keller, K.).Marketing involves the satisfying customer's needs and wants. An essential factor in the marketing process as well as a business, your goal is to provide value to the customer for a profit. (Kotler, P. & Keller, K.) A successful marketing manager must be open-minded and think from a customer's perspective. Thinking like a customer is an intricate tool to a successful marketing manager. You must ask yourself, what does the customer want and need? Successful companies*it reflects in sch a way that it shape the demands of a consumer*it help consumer in judging the correct or benificial product*it creat the snce and hlp in discriminating the nds and wants of a prodct thus it reflcts thends and wants*basc channels of markting are .intrnt ,role of print and electond media*througn advertisementconclusion*'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need
Role of marketing in the society?
The role of marketing in society is multifaceted and significant. Marketing plays a pivotal role in connecting businesses and organizations with consumers and addressing various societal needs and dynamics. Here are the key aspects of the role of marketing in society: **Consumer Awareness and Education:** Marketing informs consumers about products, services, and solutions available in the market. It educates them about features, benefits, and value propositions, enabling informed purchasing decisions. **Choice and Variety:** Marketing fosters competition, leading to a wider range of choices for consumers. It encourages businesses to innovate and differentiate their offerings to meet diverse consumer preferences. **Economic Growth and Employment:** Marketing drives economic activity by creating demand for goods and services. It contributes to business growth, job creation, and the overall prosperity of a society. **Market Efficiency:** Marketing helps allocate resources efficiently by matching supply and demand. It reduces information asymmetry by providing transparent pricing and product information. **Social Responsibility:** Ethical marketing practices promote social responsibility and sustainability. Businesses engage in initiatives that benefit society, such as environmental conservation, philanthropy, and fair labor practices. **Cultural Influence:** Marketing has a significant impact on shaping cultural norms, trends, and lifestyles. It reflects and influences societal values, aspirations, and behaviors. **Innovation and Technology Adoption:** Marketing encourages the adoption of new technologies and innovations. It introduces consumers to advancements that can improve their quality of life. **Market Research and Feedback Loop:** Marketing research provides insights into consumer needs and preferences. This feedback loop enables businesses to adapt and improve their offerings, leading to better products and services. **Access to Information:** Marketing leverages various channels, including digital media, to disseminate information and connect remote or underserved communities with products and services. **Globalization and Cultural Exchange:** Marketing facilitates cultural exchange and globalization by promoting products and ideas across borders. It encourages diversity and intercultural understanding. **Social Movements and Causes:** Marketing can amplify social movements and causes, raising awareness and mobilizing support for issues such as environmental conservation, public health, and social justice. **Community Engagement:** Local marketing efforts strengthen communities by supporting local businesses, events, and initiatives. It fosters a sense of belonging and community pride. **Problem Solving:** Marketing identifies and addresses consumer pain points and challenges, offering solutions that improve people's lives. In essence, marketing is a dynamic force that bridges the gap between producers and consumers, drives economic growth, and influences societal values and behaviors. When conducted ethically and responsibly, marketing can have a positive impact on individuals and communities, contributing to a more informed, connected, and prosperous society.
What are the examples of counter marketing?
Counter marketing attempts to permanently reduce the demand for a product in a way that many times reflects poorly on the product itself. An example is tobacco, which has been shown to be bad for health. Counter marketing is also used in political campaigns to reduce the number of people who vote for the opposing candidate.
How the 4 P's work together?
The 4 P's of marketing (product, price, place, promotion) work together to create a cohesive marketing strategy. The product addresses the needs of the target market, the price reflects the value perceived by consumers, the place ensures convenient access to the product, and promotion communicates the product's benefits and drives sales. By aligning these elements, companies can effectively reach customers and drive success.
What is 'value and satisfaction' in marketing?
The buyer chooses between different offerings on the basis of which is perceived to deliver the most value. Value reflects the perceived tangible and intangible benefits and costs to customers. Satisfaction reflects a person's comparative judgment resulting from a product's perceived performance (or outcome) in relation to his or her expectations.
From marketing does the marketing toeveryone does the marketing?
Yes, from marketing does the marketing to everyone does the marketing you said it well the marketing is for every body. Your pharses is something similar to from the people by the people for the people the Abraham Lincoln's definition of the democracy. The fact is we are living in a marketing world it is like that a product or a service from it inspection of the idea to develop to the till it comes to the hand of the end consumer, there is a marketing process. the budgeting process to new products development and market research and the advertising has to do with marketing. this process involves the consumers and the market and the manufactures to the suppleys. The retails and the whloesalers which bring the product to the market which is known as the market cannelling helps the products and service to reach the final consumer. The consumers buying partten and behaviour is monitered and encourage by the marketing deparment of the company and by advertising. The market changes reflects by the consumers behaviour is takenn in to the consideration and the whole process is starts again. Therefore as you can see marketing is involved the supplyer and manufacturer nad consumer as wellas the chanelling methods. In nut shell eveybody is contributed the process of marketing.
Aggregate supply reflects billions of production decisions made by?
consumers when they decide which products to purchase
Marketing merely reflects the needs and wants of consumers?
intro includes definitions of terms needs and wants. marketing and consumrs. needs are the biological or primary factors need for the survival of an individual.includes food clothing and shelter. secondary needs are the wants or the desires of an individual they can b the quality education.beauty products or the glosaries.branded footwares or the clothings these are the needs and wants. consumer is the mango man who consume the products sometym wid good or no good knw how of a product.marketing is the concept holds that acheving organizational goals depends on knowing the needs and wants of target maekets and delivering the desired satisfaction.Marketing Reflects The Needs And Wants Of CustomersEver since man started trading goods, marketing was created. Marketing has evolved and there were several phases in its evolution. First, there was the production of the product, with no consideration on customers' wants and needs. Secondly, customer's wants and needs were not really considered as products were pretty much standardized. Lastly, products were differentiated and a focus on customer's wants and needs came to the forefront of business concern, which was the needs and wants of customers. (Kotler, P. & Keller, K.).Marketing involves the satisfying customer's needs and wants. An essential factor in the marketing process as well as a business, your goal is to provide value to the customer for a profit. (Kotler, P. & Keller, K.) A successful marketing manager must be open-minded and think from a customer's perspective. Thinking like a customer is an intricate tool to a successful marketing manager. You must ask yourself, what does the customer want and need? Successful companies*it reflects in sch a way that it shape the demands of a consumer*it help consumer in judging the correct or benificial product*it creat the snce and hlp in discriminating the nds and wants of a prodct thus it reflcts thends and wants*basc channels of markting are .intrnt ,role of print and electond media*througn advertisementconclusion*'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need
What if your repeat customers have made it clear that quality is more important than price this reflects your target markets?
demographics
Role of marketing in the society?
The role of marketing in society is multifaceted and significant. Marketing plays a pivotal role in connecting businesses and organizations with consumers and addressing various societal needs and dynamics. Here are the key aspects of the role of marketing in society: **Consumer Awareness and Education:** Marketing informs consumers about products, services, and solutions available in the market. It educates them about features, benefits, and value propositions, enabling informed purchasing decisions. **Choice and Variety:** Marketing fosters competition, leading to a wider range of choices for consumers. It encourages businesses to innovate and differentiate their offerings to meet diverse consumer preferences. **Economic Growth and Employment:** Marketing drives economic activity by creating demand for goods and services. It contributes to business growth, job creation, and the overall prosperity of a society. **Market Efficiency:** Marketing helps allocate resources efficiently by matching supply and demand. It reduces information asymmetry by providing transparent pricing and product information. **Social Responsibility:** Ethical marketing practices promote social responsibility and sustainability. Businesses engage in initiatives that benefit society, such as environmental conservation, philanthropy, and fair labor practices. **Cultural Influence:** Marketing has a significant impact on shaping cultural norms, trends, and lifestyles. It reflects and influences societal values, aspirations, and behaviors. **Innovation and Technology Adoption:** Marketing encourages the adoption of new technologies and innovations. It introduces consumers to advancements that can improve their quality of life. **Market Research and Feedback Loop:** Marketing research provides insights into consumer needs and preferences. This feedback loop enables businesses to adapt and improve their offerings, leading to better products and services. **Access to Information:** Marketing leverages various channels, including digital media, to disseminate information and connect remote or underserved communities with products and services. **Globalization and Cultural Exchange:** Marketing facilitates cultural exchange and globalization by promoting products and ideas across borders. It encourages diversity and intercultural understanding. **Social Movements and Causes:** Marketing can amplify social movements and causes, raising awareness and mobilizing support for issues such as environmental conservation, public health, and social justice. **Community Engagement:** Local marketing efforts strengthen communities by supporting local businesses, events, and initiatives. It fosters a sense of belonging and community pride. **Problem Solving:** Marketing identifies and addresses consumer pain points and challenges, offering solutions that improve people's lives. In essence, marketing is a dynamic force that bridges the gap between producers and consumers, drives economic growth, and influences societal values and behaviors. When conducted ethically and responsibly, marketing can have a positive impact on individuals and communities, contributing to a more informed, connected, and prosperous society.
What are the examples of counter marketing?
Counter marketing attempts to permanently reduce the demand for a product in a way that many times reflects poorly on the product itself. An example is tobacco, which has been shown to be bad for health. Counter marketing is also used in political campaigns to reduce the number of people who vote for the opposing candidate.
Is it essential that business market managers recognize which prospective Customer firm is having a buying orientation?
It is very essential to have a buying orientation because customers are the ones who have to purchase the product produced by the firm. The new product and market strategies stress on the need for making the product which fully reflects the customer's tastes and needs. The buying decision is an important decision and reflects many environmental factors which needs to be understand by the production team and marketing managers if they really want to be competitive and profitable in the industry.
A Is it essential that business market managers recognize which prospective customer firm is having a buying orientation?
It is very essential to have a buying orientation because customers are the ones who have to purchase the product produced by the firm. The new product and market strategies stress on the need for making the product which fully reflects the customer's tastes and needs. The buying decision is an important decision and reflects many environmental factors which needs to be understand by the production team and marketing managers if they really want to be competitive and profitable in the industry.
Can a cheap business card draw in as many customers as a high quality business card?
In every business transaction, you should put your best foot forward. Giving out flimsy and poorly printed business card will surely be a turn-off. Remember that your marketing material directly reflects how your business is doing in the market. Make sure to do only high quality business card printing. Otherwise, you will lose a probable client.
Explain how manager use CRM to evaluate customer relationship?
Customer relationship management's prime concern is to consolidate and develop strong interpersonal relationship with the customers in order to capture a wider market share and in order to ensure repeat purchases by the consumers. An effective customer relationship management system ensures that all customers are satisfied and that their queries and after sales issues are resolved as an easy and convenient operation in order to earn their loyalty. It eventually reflects in and contributes to the company's brand equity which signifies as an important asset in the corporate world. Basically Customer relationship management (CRM) involves the processes which a company utilizes to keep a record and organizes its contacts with the prospective and existing customers. Therefore, managers use CRM software which can make such processes easier and information about customers can be organized and accessed in a more appropriate manner. When managers use CRM then their main goal is to improve services provided to customers. In doing so they show care and concern towards the customers and when they use customer contact information to evaluate their target market. For example the information about how often the customers visit the shop shows the potential of the customers.
