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Does Revlon have too many brands?

Updated: 9/18/2023
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12y ago

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No, Revlon only owns 6 brands: Revlon, Almay, Mitchum, and Sinful Colors in the U.S. and Ultima II and Gatineau in international markets. Compare to larger conglomerates in the industry like Estee Lauder Companies or L'Oreal SA and you'll see that Revlon is actually a small company.

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