Does marketing create or satisfy needs?
There can be various answers to this question, and it can be varied in depth and example. I shall try to provide some guidance. From my understanding, I feel that marketing does both. It creates and also satisfies needs of customers. For establised firms, it's essential to be able to satisfy the needs of customers. As they say, a satisfied customer is a profitable one. To be able to satisfy the customer's needs, the firm thus tries to understand it's customer's needs and then attempt try to deliver it. On the other hand, new firms or marketing these days also attempt to 'create' needs. By doing so, the customer have a reason to buy the product. The basic reason customers purchase anything is they need it. However if customers have a perception that they do not need it, they may not purchase the product. Hence marketing these days have evolved to create needs for customers. Marketing these days does not only mean existing customers, which have needs but also non existing customers, which have no needs. Creating needs by marketing can mean the excellent usage of promotion activities, from words on a poster to colours on it. It can also mean effective sales techniques by the door to door salesman which can talk their way to sell you anything.
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Entertainment The need to entertain the American public along with the rest of the world. Simple as that.
It has been commonly said that marketing is satisfying customers needs at a profit yet critics of marketing have said that marketing creates unnecessary needs wants how would you attempt to explain?
I'm not sure how common it has been said, but marketing is used mainly to influence a need. A company with a product will hire an advertising agency to create desire for a product to the point where one might feel they need it. Scholars will argue till the end of time, but I think this answer is… as clear as day. (MORE)
The aim of any company is to create satisfied customers. In thepast what have you done to guarantee that customers were alwayssatisfied? Can you give me a specific example? the answer is : > market offering Because the offers of goods and services to market is the aim of anorganization that leads… to create satisfied customers needs andgain their backward for what they have used or consumed . . Ex. some combination of products, services, information, orexperiences offered to a market to satisfy a need or want. This is marketing offering (MORE)
Marketing satisfies students needs because skillful marketing ofthe right courses helps students to make proper decisions about theschools to join. Students at times need guidance on the best schoolto learn some skills, but they do not have a reference point tomake their decisions.
In ideal situations, needs should create marketing. The best valuecomes when a marketing department identifies various needs anddevelops products that are going to meet those needs at a profit.
In order for you to create a new phone it will cost you about 50 to 75 dollars but that is not a good phne for a good one it will be like $140
no,first we know that wants are somethings that we can live without $ needs are things we cann't live without, so this means in short that wants can never satisfy need.
To achieve and be content with a satisfactory outcome, say when solving a problem, instead of trying to arrive to a better solution say cheaper and easier to carry out.
Importance of market research in developing marketing programmes to satisfy customer needs and wants?
The importance of market research in developing marketing programs is your marketing dollars will go further if you use it to build, nurture, and develop your customer relationships.
There was a time when the concept was "Make-&-Sell"(product centered) and the job was to find right customer to your product. . With the globalization and the tremendous technology change which in return has created the necessity. . We all know that"necessity is the "mother of invention". . There…fore there is no denying of the fact that, if the need that creates the market. . By,Runu Chakrovorty From:CHANDPARA . BIRBHUN,WEST BENGAL. . (MORE)
Marketing is created to create your desire and make you feelunsatisfied. Every campaign is to make you feel like you need whatthey are selling and try to get you to buy it.
to control the lives of citizens to be informed about the many different institutions and policies of the government the need for accurate, and always reliable, information on which to base decisions the need for an uneducated elite to run the government
Through peer pressure and how other people affect each other into wanting that certain item. And possibly if your either financially wealthy or not this can affect your needs and wants. Grade 10 Student
AS a marketer company can not create people needs because needs arethe state of felt deprivation but it can identify customer needsand create value for them. for further detailed: email@example.com
Well.. I should imagine the conversation should go something like this:. GIRLFRIEND: We need to talk.... BOYFRIEND: Okay...?. GIRLFRIEND: You're s*** in bed. Get better or I'm off.. BOYFRIEND: ?
as a business projector you need to know your customers needs and wants.you must be able to set business objectives that does not affect or have any effect on your consumers.doing this one will be able to know his or her customers needs.
To 'establish justice' was included in the U.S. Constitution tosatisfy the need for a fair government. The Constitution wasratified on June 21, 1788.
it basically mean that you would rather have a good job with a normal salary, than a boring job with a high salary
to kill and blow the earth and the moon up and create a robot world
Marketing needs are the ways a business attracts and keeps itscustomers. In order to determine marketing needs, a business mustdetermine their aimed demographic.
A culture must satisfy basic vital needs such as health andautonomy. These are considered things necessary to life.
It is beneficial for marketers to have market research conducted atall stages of their business. The more research they have done themore realistic goals and decisions they can make. Well via market research you have a data about your branch reachand what common folks think about your brand buy fall… in the trapof survey sites you can take the market survey on your own thereare lots of software tools and apps which you can use for surveypurpose I am using this Survtapp which helps me get feedbackdata right on my mobile even in offline mode to!! (MORE)
A market need is created when there is no solution to a problem or a simpler solution is needed. It can also be created when there is not enough supply of a product or service to meet demand.
Why is that the study and practice of marketing become useless exercise when consumers seek to satisfy their needs and wants at all costs?
do you agree that since consumers will search for their needsmarketing becomes a useless excercises/
i belive that it was Alfred Marshall but he also wrote a book called Principles of Economics in 1890.
There's no wrong answer.... Large penis give you a good reputation, but in actuality alot of women don't want anything over 7" inside of them... ...Small penis have a bad reputation, but are common amongst the general population and are the marrying type..and not viewed as freakish... In the end, i…ts all about confidence and not size anyways. (MORE)
The woman should just be herself. Most men love that. If you have a man that doesn't, maybe he isn't for you.
Primary reinforcement is generally the reinforcement that satisfies a biological need. They are natural and not learned. To illustrate, if you are thirsty and someone says that there is a glass of water in the refrigerator, there's a good chance that you'd walk there. If you weren't thirsty, howeve…r, the probability that you'd walk to the refrigerator is much less. A secondary or conditional reinforcer is something associated with a primary reinforcer. For instance, money is not food, clothing, nor shelter, but it can be exchanged for such things. (MORE)
People whose needs and wants are satisfied are called consumers. I HOPE THIS HELPS YOU!!
If you are eating a reasonably good diet, then a multivitamin would probably be all the supplemental nutrition that you need. If you have a poor diet, you might need more.
It means if a customer for example wants something done or has a complaint, you try to fix it and keep them happy. Also the customer is always right
"By all means, marry. If you get a good wife, you'll become happy; if you get a bad one, you'll become a philosopher." - Socrates Men seek wisdom and knowledge.. I really don't think it satisfies anything, personally. I'm a philosopher/researcher and it does nothing but lead to more questions.
Master bation. for boys they make vibratings to go around the penis creating the pleasure most want.
yes, it allows for a vast reduction of thinking, without it no-one would be able to make any decision. Also, it deeply satisfies the needs of the stereotypist for a clear and simple answer.
needs are essential to ones survival, while wants merely express a desire for something which could over time, help to satisfy a need. as societies become more complex, and as human begins take on more sophisticated lifestyles, their needs and wants increase. therefore a variety of needs and wants a…re expected to be satisfy. (MORE)
if you are reading this then you are probably in Principles ofbusiness and finance and if you arent doing it for a class then youare a werido who is interested in boring stuff
By channeling the energy into another area and thereby gaining an advantage in that area.
Personally I can say yes! I have God and he is truly satisfying! People in a modern secular society seek to find satisfation in: Money Sex Fame Someone famous like *shudders* Justin Bieber probably has all three of these. I'm not doubting that he thinks he is happy. I'm sure he or any…one else in his position would feel satisfied to some degree. Would this actually last? I doubt it. The simple fact is that human beings naturally want more. We have an unlimited amount of wants despite a limited number of needs (see "the basic economic problem") I still think satisfaction is possible but not through worldly things. This was obvious to me before I was a Christian except I just didn't know that there was anything more satisfying out there. Am I satisfied with what I have? Sometimes I struggle to live this out but yes I am satisfied. If you want to see why listen to this: (See related links) (MORE)
Let's say you want to buy a do-dad. You go to the store, but there are no do-dads. The market for do-dads has a need as you want one, but none are available. So, "The market needs" someone to supply do-dad's so you can buy them.
Do you think marketing merely reflects the needs and wants of consumers or that marketing creates unnecessary customers needs and wants?
A. Marketing merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants. Part A 'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the ba…sic level companies will strive chaussures to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need. The other aspect is that needs vary depending on what country you live in. "For example a consumer in the United States may need food but may want a hamburger, french fries and a soft drink and a person that lives in Mauritius that needs food may want a mango, rice, lentils and beans. Wants are shaped by our society." The other part is wants, everybody can want something but only a few has the means to acquire it. A good example would be that everyone wants to eat out at expensive restaurants everyday but in reality only very few people can actually afford that lifestyle. This is why various segments have been created to target different groups and classes of people. Marketers must therefore continually be creating and developing attractive products and then in turn devising a brilliant marketing strategy to win the consumer over to buy their product over other competing products. Companies strive to retain their customer base by delivering value and satisfaction from their products and this is formulated in consumers' minds as a combination of service, quality and price. Some consumers would not mind paying a higher price for an item or service if they received very good service. This is all part of what a consumer's expectations on a product are, if these perceived expectations are met time after time then they become a loyal customer to that particular company. We as people like consistency and if a marketer provides consistent service in addition to great products and price then we will keep on going back for years. A good example would be Ben's Chili Bowl located in Washington DC. It is an eatery that has been in business for decades and the fact that it had kept so many loyal customers is because they have offered consistent service and great food over the years and people who used to go there to eat as kids still go there as adults. They even have patrons fly into Washington DC just to experience their food and service. Companies also create brands and these brands have an effect on people's purchasing habits. These brands can mean several aspects of the company combined to form a perception in the consumer's mind such as products, services, information and experiences. The more unique and interesting a brand the better it will perform. One brand that comes to mind is the Coach Company that manufactures accessories in the retail sector. They produce items such as handbags, purses, belts and other items. Coach has built a strong brand name for themselves by being unique in their style and service and this is primarily the reason that customers create a high demand for their products. This has also allowed the company to maintain an above average price for their products compared with their competitors with the knowledge that consumers would pay that higher price. Segmentation is another way that companies target the consumer to satisfy their needs and companies use this technique to target where they should market their products. There are various criteria that companies use to segment their products and some of them are geographic, demographic, psycho graphic and behavioral. They would use factors such as how populated and area is or how wealthy the population of a specific area is and target products that fit that mold. This has proved to be a very successful tactic for companies in marketing. Marketing channels are also used by companies to reach their consumers. They use three types of marketing channels which are communications, distribution and service channels. Communications is important to get the company's message out to the public and this could be in many forms such as the radio, television, the internet, posters and the like. They also need to distribute their products to the consumer and this means they will need a physical location like a store, or be a wholesaler and have others retail your products for you and also sell your products on the internet. Service channels are needed to effect transactions with the consumers and these could be banks for credit card purchases and transportation companies such as UPS to deliver the products to homes and businesses. Marketing has relied on four marketing skills and tools and they are the sales force, advertising, sales promotion and marketing research, they must also use brand building, customer relations, telemarketing and others to make their product selling become reality. Companies must also function ethically and honestly to serve the consumer in the best possible manner. Marketing in the United States is unique in the world because it has evolved and changed over the years to blend in with the capitalistic society we live in in the US. This also means that some of the marketing we use in this country can only work with the credit system we currently have. This is not so in other parts of the world even in industrialized countries. So I would view marketing in the United States as one of the spokes in the wheel that makes our economy such a giant as it is today. Part B Regarding the second argument 'Marketing shapes consumer needs and wants.' I have to also agree with this statement. My reasons are many and varied. After seeing so many television commercials and advertisements both on the Internet and on newspapers I have concluded that some companies construct their ads to create a need in the consumer's mind even if originally they were not interested in the product. I took some time to research some of the words klockor that advertisements commonly use and I found an interesting mix of words and phrases. The word 'free' is the most common denominator I found in the ads, free is used in combinations such as free home trial, free inspection, buy one get one free, free installation, free estimates, free parking, free demonstration and free consultation. The word free is usually a powerful catalyst that springs the consumer into buying that particular product or idea even though he or she might not need it. I think other terms also kind of bait people into buying things they don't need. Terms such as 'no payments till 2010' or 'money back guarantee' 'no down payment' 'offer good while supplies last' help dissipate any doubts that the consumer may have and spur them on to make the purchase. "Because the goal is to get customers' attention, persuade and create demand, market segmentation has historically been based on variables that correlate to creating demand: geography, age, gender, income, education, occupation and other traditional demographics, as well as psychographics around personality, lifestyle, values and attitudes. It works because these attributes are helpful for defining how to effectively speak to different groups of people." Some companies do act unethical in their advertising, for example I have seen some ads on the internet especially where companies would advertise a product and make it veryappealing to the consumer then at the very bottom is tiny fonts the word 'restrictions apply' they would hide the link that takes you to where the restrictions are listed. So if you happen to buy that product without reading the fine print and something happens that you are not satisfied or want to return the item the company would refuse and make reference to their restriction policy. Other tactics that companies use to shape consumers needs and wants is to use celebrities or other famous people to sell their products. A good example of a company would be replica rolex watches. replica rolex watches teamed up with Michael Jordan to create marketing giant. One of the themes behind their partnership was to create the desire within consumers that if they wore Michael Jordan's sneakers they could play basketball or jump as high as him. This was directed primarily towards the younger consumers and turned out to be a huge marketing success. Companies also take advantage of world events or changes in the economy to come out with new products. A good example is the ever increasing popularity of hybrid cars. This has been brought about by gas prices going up and the economy slowing down. However the increase in hybrid cars has led to a marked decrease of large SUV vehicles. In the past we used to associate hybrid cars with car companies such as Toyota and Honda, but nowadays companies such as Lincoln, Ford and others are coming out with hybrid vehicles. This has been a necessity of them to compete in today's changed car market. However advertising is not the only force that drives the consumer. Most companies do a lot of research before releasing an advertisement in getting a feel of what the consumers really desire. There is a constant interaction with the public in studying what is in vogue at the time and also what brands people want to be associated with. I have always wondered at why companies come out with new models or new releases at such a quick pace. This tactic copy wallet is basically mainly a tweak or an enhancement of the previous model or version in order to create the perception of a totally new product which in turn creates more demand for the product. Good examples of these products would be software, Microsoft is especially good at coming out with new versions of their products. For example with the release of Microsoft Vista operating system it meant that people had to upgrade their computers also because their existing hardware could not support Microsoft Vista's requirements. In conclusion, newer firms tend to lean more towards creating needs because the public does not yet know about their products. Established companies are more interested in fulfilling the existing needs of consumers. These companies are already known and their products have already being deemed essential to their lives so they would continue buying their products even with little or no advertisement. (MORE)
You can be satisfied with who you are when you are always honest with yourself, do the best you can, treat others the best you can, don't beat yourself up for being human and making human mistakes, recognize your own responsibilities, don't shirk your responsibilities, don't make excuses for your mi…stakes, never be satisfied that you are the best you can be. That's about it. It takes practice, lots of practice. After a decade or so of practice you will actually notice how much respect that you have for yourself. Real respect based on real effort and real success. (MORE)
the rich people can move a house and the government will then provide the rich a new house and the poor people can leave in the rich peoples old house Nice work eh??
Business seeks to satisfy the needs and wants of customers. Needs are things that we all need to survive: water Food shelter warmth Wants are everything else: A luxury Boat A New Car Air Travel Pets An expensive Watch Business does this by creating goods for sale - and providing them in a place wher…e customers can buy them. Business also satisfies a customers needs by providing services such as hairdressers or cleaners. (MORE)
What is the idea that a physiological need creates a state of tension that motivates an organism to satisfy the need?
That is the theory of motivation. If the body needs water, a state of tension that is recognized as thirst is created until that need is fulfilled.
Food gives you energy strength and a nice healthy body... Unless you eat to much:P
Needs of the customers can be satisfied by delivering them the valuable products in terms of physical product and after sales services. these product and services must be provided after conducting research& development program.
Sometimes when customers go into shops and buy things they expect the best of them but when they go home they sometimes regret buying the item because it wasn't in good working conditions and they want the item they spent their money on to be the best because they don't like wasting their money so… they might go back to that shop and they might go up to shop keeper and complain to them and the shop keepers have to be nice to them because they cant loose any customers or they will get into trouble and might gat their job taken off them so they try to be as nice as they can but sometimes they get angry because their fed up of customers always complaining but the customers only complain because they have a problem with the items or the staff . (MORE)
To satisfy a lady's sex needs at the age of 50 is the same for awoman of any age. You simply follow her reaction to your moves.When in doubt you can always ask questions such as "Does this feelgood?" or "Do you want it harder?".
Why the need for marketing after production there is the need to market your product after production to be able to create the necessary awareness of the product now on the market for sale?
there is the the need to market your product after production in other to create the necessary awareness of the product now on the market and to keep inform both new and existing customers of the product.
Yes. Sometimes it neglects very real needs like good maintenanceand renovation of our infrastructure; or a decent social securitysystem (because politicians score no bonus points spending hundredsof millions on that) and sometimes it overspends, like on Defence(spending on Defence always does scor…e bonus points forpoliticians). Government also has to fulfill the need of a nationto have sufficient income to pay for all this, which meansinstituting and maintaining a fair system of taxation. One of theroles of good Government is to identify needs, even if the ordinarycitizens would not see or care about them. All this also meansmaking choices and setting priorities by the Government. (MORE)