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yes, we can segment market on the basis of climate . like in cool areas there will is very less or no sale of Summer cloths or thin shirts, due to cold climate, so for cloth manufacturing industry , care should be taken while segmentation that either the climate of that region matches your cloth quality and cloth specialty .
like in cold areas there is more sales of moisturising creams , face creams, cosmetics, and drinkables (less consumption of coldrinks) , etc
so market can be segmented on the basis of the climate of that region.
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∙ 14y ago
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If the market is segmented the organization can clearly identify the targeted market, and also it is possible to allocate or concentrate the organizations resources to the target market, and through which the organization can maximize the profit.
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