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Usually you can't. This prized position of being a distributor or reseller of certain name brand products, also carries with it the responsibility of selling 100's or even 1000's of units on a monthly basis. If you don't, you eat the cost. They will make sure b4 hand that you are a large enough operation to move their product. Look on e-bay, maybe you can find some good deals there. You can also find an authorized wholesaler. You won't be able to compete with retail giants buying from wholesalers but you can find niches in products that the retailers aren't carrying, specialty lines etc. and providing in depth knowledge and tutelage in using the products, followup service etc. in order to compete.

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Q: How can the sole proprietor of an electronics retail store buy from companies like Nikon or Canon?
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