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How do concept such as psychological pricing and reference pricing apply to the marketing strategy?

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What is a quantity-pricing strategy?

A quantity-pricing strategy provides lower prices to consumers who purchase larger quantities of a product.

What pricing strategies Nike utilizes?

Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot o

Discuss what are Marketing Concept and Marketing Strategy?

A marketing strategy is the planning and deployment methods used to obtain customers for an organization. The marketing strategy involves segmenting and targeting which market

What pricing strategies Reebok utilizes?

Reebok Worldwide Reebok has sponsored many top athletes and sports clubs since the early 1990s. Many deals were made, and fulfilled, and many have since moved on. Reebok has e

What are appropriate pricing strategies for tires?

This question refers to the sales pricing and tiering of the  automotive wheel and tire industries. The common pricing strategy  employed regards aggregating tire lines by l