How do concept such as psychological pricing and reference pricing apply to the marketing strategy?

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What is a quantity-pricing strategy?

A quantity-pricing strategy provides lower prices to consumers who purchase larger quantities of a product.
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What is the pricing strategy adopted by nokia?

Nokiahas adopted a pricing strategy that positions their products  in the lower and of the market. Nokia is focusing on the lower  middle-class market.
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What is a price skimming strategy?

Price skimming is setting a high price for an item and then lowering the price over time. This is used on products that are in short supply with high demand.
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What are the Types of pricing strategies?

Cost plus pricingThe most common way for businesses to decide on a price.Add up the cost of the raw materials and labour that have gone into making the product to determine it (MORE)

Effective Marketing Strategies for Small Businesses

Marketing strategies for small business awareness does not need to be expensive. In fact, there are a number of highly effective marketing strategies for small businesses that (MORE)

When Does it Make Sense to Bundle Products or Services?

Any individual consumer purchases a variety of products and services, so it can make sense for marketers to understand these buying behaviors and "bundle" their offerings toge (MORE)

Does Online Activism Yield Real World Change?

A guiding premise of marketers' use of social media platforms is that consumers who engage with content online will be more likely to do things in the real world (like buy pro (MORE)

What is the pricing strategy of coco-cola?

Coca-Cola keeps in mind that price should complement demand of the  public for the product. The company should receive the maximum  amount of revenue possible for the produc (MORE)