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I would say that you can't expect to just jump into the role of advertising creative director. It's about what you know, and in some ways, who you know, through the contacts and networks that you build throughout your career. Be prepared to work hard, and long hours. Get an advertising degree under your belt. Experience and exposure to all aspects of the industry is vital, as creative directors need to be at the very cusp of latest trends and developments. If you're young, get yourself some paid or unpaid experience/internships at the very best digital or advertising agencies you can get into. Network. Build up your experience and supplement your knowledge as much as you can - understanding areas such as graphic design, web design, copywriting, artworking and art directing will help you gain the knowledge to move into the role of advertising creative director.
It's all about immersing yourself in the business and starting from the bottom, working your way up from an account executive, and through to the role that you're after. Passion for advertising needs to be unwaivering, as well as your technical capacity - you'll need to know how to work with software such as Photoshop, Illustrator, InDesign, Flash, Dreamweaver, and perhaps even packages such as FinalCutPro and Lightwave or 3DStudioMax. Essentially a creative director is all about driving the ideas and coming up with innovative concepts - you have to be prepared to LIVE advertising and marketing.
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