How do you improve the sale for the online shop?

Answer 1

Here are a few suggestions for improving online response:

• Know your target market and use persuasive language that highlights benefits they will experience when they buy the product.
• Make sure it's brain dead easy to buy (if the customer gets confused he's likely to click away.) Test this by having other people who aren't familiar with your site (like your grandmother or your neighbor who isn't computer savvy) try to figure out how to order something through your site.
• Make sure your shopping cart is secure and display the fact that you're secure.
• Offer guarantees on everything you sell.
• If appropriate, offer a premium (a free item that the customer gets in addition to the product.)
• Split-test your copy, your design, your offer, your premium(s), everything. That means you test different versions of your sales page against each other. Test one item at a time to see what works best, then take the winner and test it against another variant. Keep going ad infinitum, always weeding out the lower-performing options. Google's Website Optimizer is a great free resource that will help you split test your sales pages.

Hope this helps!