How do you make questionnaire on brand awareness?

Answer 1

QUESTIONNAIRE

General Question-

1. Name-

2. Address-

3. Telephone no.-

4.Size of the family-

5.Income-

6.Age-[15-18] [18-25] [25-35] [35+]

Product name-

Awareness Related Quetion-

1. Do you examine the expiry date the food items and medicines when you buy them? a)yes b)No

2. Have you ever cross checked the weights of the products mentioned on the item? a) Yes b) No

3. Do you check the prices, of goods you buy, from alternative sources? a) yes b)No

4. Do you check the M.R.P.(Maximum Retail Prices) before buying the products? a) Yes b) No

5. Have you ever come across adulteration in i) food stuff a)Yes b)No ii) milk a) yes

b) No

6. If yes, did you complain to a)shopkeeper b)main supplier c)elsewhere(specify)

7. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction? a) Yes b)No

8. Are you aware of consumer courts, for redressal of grievances of consumers? a) Yes b) No

9. If yes, have you ever filed a case in the consumer court? a) Yes b) No

Answer 2

You should have surveys with open ended questions. Ask questions like have you used x kind of brands. Which brands in this category have you used.