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How often should an enterprise give away a coupon?

Updated: 8/20/2019
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10y ago

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Coupons are used by business enterprises to attract buyers with a discounted item, hoping they will purchase additional items and/or become return customers. The frequency at which coupons should be offered will vary from business to business. Some businesses offer new coupons for products or services on a weekly,monthly or even daily basis. Many retailers are actually cutting back on coupons however due to growing losses from coupon fraud stemming from the online couponing community.

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