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Technology, particularly in the communications arena is assisting businesses is a number of ways by:

Reducing overheads.

Increasing visibility and brand awareness.

Building trust and customer rapport.

Eliminating the need for travel.

Expanding markets from local to interstate and overseas.

Reducing the sales cycle - sales are made over a shorter period of time.

One good example of recent technology is that of video streamed over the internet - changing the online marketplace significantly. Businesses are now able to promote their products and services more effectively at a much lower cost than conventional methods as well as having all the advantages outlined previously.

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15y ago
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10y ago

This is a very broad question but basically, technology helps businesses expand and modernize. Advertizing through modern media helps businesses get more customers. Another side of this issue is production. Technology helps businesses produce and distribute good at lower costs and more affordable prices. You could say that business, in general, reflects the stage of technology in a society. New technology often helps business expand to offer new products and services that were unknown before. The two are closely connected in so many ways.

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13y ago

The basic role of anything brought into a business is to grow and support the business.

Business to business communication allows stock to be ordered, accounts to be paid.

Business to customer communication allows people who want to purchase goods or services from a company to find out what goods or services the company has to offer over the internet if neccessary. Goods and services are being bought over the internet every minute of the day.

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12y ago

By improving efficiency, and lowering costs. Technology is responsible for a lot of redundancy in the Western world at the moment, as machines (and workers in Asia and Africa) have replaced the skilled workers in factories, who require a high minimum wage. This helps business by offering a lower cost.

An example is the British examining board, Edexel, who have, in recent years, introduced a system whereby all papers are marked on the computer. They are still marked by real people (as there is not yet an alternative), but the efficiency of distribution is greatly improved, and results are obtained quicker, and fewer examiners are needed as a result.

Technology is also useful in providing office technology like computers, photocopiers and printers which ease the work of employees, increasing an individual's capacity to do more work, thus increasing the efficiency of the corporation itself.

Something like a cell phone has become an essential part of global markets business, as communication is vital. It's no good having to send a letter to an associate with a volatile market.

Technology helps business in many ways. I hope I have answered your question.

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12y ago

it allows us to better communicate between branches as well as run things better

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Q: Impact of technology in business communication?
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