Is Jack Daniels whiskey or bourbon?

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In short, it is both.

Whiskey is any alcohol distilled from grain mash. Bourbon is a whiskey that is made from a grain mash containing a minimum of 51% corn (although virtually all bourbons are made from at least 66% corn), aged for at least two years in new charred oak barrels, and with an alcoholic content no more than 80% (160 proof). A common misnomer is that there cannot be more than 79% corn in a bourbon - this is inaccurate.


Source:
US Bureau of Alcohol, Tobacco and Firearms "Definition for Distilled Spirits":
http://www.distill.com/specs/USA10.html

All bourbons are Whiskeys. Jack Daniel's is a Tennessee Whiskey, which is a type of bourbon.
Source:
North American Free Trade Agreement (NAFTA) - Annex 313
http://www.sice.oas.org/trade/nafta/chap-034.asp


The distillery itself does claim that Jack Daniel's is not a bourbon because it is charcoal filtered (see http://www.jackdaniels.com/faq.aspx ), but this is irrelevant, as there is no such legal stipulation and there are other bourbons that are charcoal filtered as well.
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Does Jack Daniels Scotch whiskey or bourbon?

Jack Daniels is Tennessee Whiskey, which is made similarly to bourbon, and actually meets all legal requirements for it, but they don't call it that.