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Yes. It can also be a branded good.
Commodity paper is sold by type of stock and basis weight--80 pound enamel text, for instance. If you call your paper dealer and ask for a skid of 80 pound enamel text in size 25x38, you will get whatever their "house enamel" is at the weight you ask for.
OTOH, if you call the same dealer and ask for "80 pound Utopia blue-white, size 25x38" you will get a very specific kind of paper. And you'll pay a premium for it even if that is the paper company's house sheet--and sometimes it is. (Having said that, though, any paper dealer who has a specific kind of paper as their house sheet--some dealers have a designated house sheet, others just buy whatever they can get the best deal on the amount they need--will tell you what it is.)
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