Yes prepaid advertising is current asset as this expense is paid in advance but benefit which is takeable in near future time that's why it is current asset.
DGWB
Companies seek out new advertising when their current advertising and marketing approaches are not working or they are not as effective as they once were in order to rejuvenate their branding.
How has advertising changed since the 1950s to the current era?
Advertising and promotional fees are often calculated on a percentage based on the franchisee's gross sales and are usually collected once a month. In most cases, the franchisee is responsible for paying for these fees, which are often included in the franchise agreement. Usually, the advertising and promotional fees are separate from the royalties and general revenues. Most franchisors determine a fixed percentage to charge for marketing costs. They are also responsible for the management and delivery of such assets. This means the franchisor has total responsibility for the media assets provided for advertising and promotions, which ensures continuity across the franchises.
The role of an advertising agency when it comes to advertising budgets is mainly to maximize effective momentum for the client through the clients currently announced budget. The advertising agency will work to get the best media, channels, and creative services for the current set budget. The agency basically monetizes the budget at hand for a commissioned rate.
Other Current Assets
Prepaid expenses are shown in current assets under assets portion of balance sheet.
Prepaid expenses are like current assets, as for current assets payment made but benefit use in future same like prepaid expenses are those expenses for which payment is made in advance but benefit not yet taken like prepaid insurance etc.
Yes it is - it is categorised under Current Assets.
CURRENT ASSETS FORMAT 1.cash and cash equivalent such as cash on hand,cash on bank, petty cash etc. 2.short term investment such as stocks, bonds, other short term investment 3. receivables such as accounts receivable, allowance for bad debts,notes receivable,interest receivables etc. 4. Inventory such as raw materials 5. prepaid expense such as prepaid rent,prepaid rent, prepaid advertising etc.
Prepaid items are those amounts payment of which is made before the expenses so these are current assets for business.
Prepaid insurance go to balance sheet as it is paid in advance and current assets of business.
Prepaid rent is the asset of compan as it is paid already but not due yet so it is current asset and shown in current assets under balance sheet.
Yes prepaid rent is rent paid in advance and as normally it is for short term or for one fiscal year that's why it is shown under current assets.
Prepaid expense is that amount of expense which is paid in advance and expense is not actually incurred and prepaid expense is current assets of business and show under assets side of balances heet.
acid test / quick ration = quick assets / quick liablities quick assets = current assets - stock- prepaid expenses quick liablities = current liablities - bank overdraft
A prepaid expense such as insurance is an operating cost and thus would be recorded under operating expenses