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The Red and White Bravery Award is given by the Canadian Red Cross to recognize individuals who have demonstrated exceptional courage in saving or attempting to save a life. Recipients of this award are considered heroes for their selfless and courageous actions in times of crisis.
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∙ 14y agoRed and White Awards were awards instituted by Godfrey Phillips India Limited (A tobacco company) to promote its brand of cigarettes by the same name, "Red and White." The awards were designed to compliment the advertisements run by the company showing brave people in difficult situation and becoming a winner after smoking the cigarettes. In 2005, a social activist, Hemant Goswami (Chairperson of the NGO, Burning Brain Society) filed a Public Interest Litigation (PIL) in the Punjab and Haryana High Court (India) to prevent the company from promoting their cigarette brands in this manner. As a result Godfrey Phillips India Limited gave an undertaking in the court stating that they will not continue the awards in the name of "Red and White." The Red and White bravery awards were discontinued in 2005.
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