NFT means Not fit for Technical education.. for BE or Btech its max 8 year and for MCA it is 6 year if you are not able to complite your education within this time period … (MORE)

6 people found this useful

Answered

In India States and Cities

What is the time table for 3th sem civil engg diploma?

4 people found this useful

Answered

In Famous People

What is the third round table conference?

The three Round Table Conferences of 1930-32 were a series of conferences organised by the British government to discuss constitutional reforms in India. They were conducted a… (MORE)

4 people found this useful

What is the third element on the periodic table?

Answered

In Chemistry

What is the third element on the periodic table?

The third element on the Periodic Table of the Elements is Lithium (Li), which has an atomic number of 3.

7 people found this useful

Terri Fogarty

Travel Agent & author of Europe Travel website www.EuropeUpClose.com

In Travel Tips

Tips for Making Reservations on Cruise Timetables

Making the most when reserving on cruise timetables an important skill to have, especially if you are the kind of person who likes to take such recreational trips in the ocean… relatively frequently. Although traditional buying strategies such as buying far in advance stand true regardless of whatever it is you are reserving, there are plenty of other things that you might want to take into consideration, especially in the case of cruises. This article will explore some of these cruise-specific best practices that you would be wise to adhere to in order to make the most of your reservations.When reserving tickets on the timetable of a cruise, you should always set your eyes on the middle of the ship first. This is because this is the region of the ship that is least prone to rocking and swaying. Thus, if you have a group of individuals that are relatively seasick or motion sensitive in general, this is the sort of place you should be trying to reside in.Buying a ticket with flexible fare is definitely a good idea for a variety of reasons. For one thing, it allows you to back out of the cruise with less of a penalty. Additionally, if planned correctly, you can actually make a substantial amount of savings on the overall cost of your tickets. You also get a better pick of cabin locations. This buying strategy is best employed by buying far in advance.If you are not a parent, and thus, are not obliged to take a cruise during your child's summer vacation, an ideal time to take a cruise would be after children go back to school. This season is generally a low season for cruises in general, because it coincides not only with the start of school, but with the hurricane season as well. Thus, any time between September and December will probably mean that the timetables are far more vacant, and fair is far cheaper.There are several reassurances that you should make sure that you have before you buy last minute when traveling on a cruise. For starters, you need to ensure that you can cancel well in advance before the final payment is due. Many cruises allow you to get a 100 percent full cash refund. You must also ensure that you can re-book at last minute rate, which, interestingly enough, is sometimes cheaper than booking in advance.One of the biggest mistakes that people make when they buy cruise tickets is that after the tickets are paid for, they no longer check in to see for any offers or promotions. In many cases, you may find that there are several other offers that come out between the time that you reserve your ticket, and time that you will depart. If possible, you may make a substantial amount of savings by canceling your ticket, and buying a new one, even the day before. Thus, it is wise to stay diligent in this regard.There are plenty of things that you can do in order to be savvy about how you reserve tickets on cruise timetables. For starters, you should always ensure that you are reserving towards the middle of the ship, which is the most stable section. Additionally, you need to continually shop for tickets, even after you have bought your own tickets. Reserving well in advance is generally a good idea, but sometimes, last-minute chair can be cheaper. If possible, you should reserve tickets in fall, seeing as to how they are substantially cheaper than in summer.Make sure that you get in touch with someone who has recently taken a cruise in order to evaluate their overall impression of this cruise. Reviews can sometimes be deceiving with regards to the quality of a cruise. Usually, it is a good idea to get a first-hand opinion. (MORE)

Hanna Hasl-Kelchner

Award winning author, speaker, attorney, and founder of the consulting firm Business M.O., LLC. and the Legal Leverage Academy

In Marketing

What is Search Engine Marketing?

Whether you search for an Italian restaurant in New Orleans or a 5-star hotel in New York, you'll see it: a small line-up of small ads in the search results. These results are… strategically placed in the shaded areas above the actual results of your search. They don't look much different, but these small ads can greatly improve your visibility, thus enticing consumers to visit your website. For most businesses, this essential marketing tool is referred to as search engine marketing (SEM). The definition of SEM: "a form of internet marketing that promotes websites by increasing their visibility in search engines." While most businesses are familiar with the term "search engine optimization (SEO)," many are unaware of SEM. Unlike SEM, SEO uses specific tactics that get your website ranked on relevance. In short, the more relevant your website is to your keywords, the higher you will rank. While SEO is free, it can be quite difficult to master. That's where SEM comes in. Unlike SEO, SEM is a form of paid advertising. But instead of paying to place your ad, you pay every time someone clicks on your ad. It's quite simple, but you have all the control. You choose which search engines you want to appear in, your keywords, and then decide your budget. Yes. As mentioned above, you'll still need to carefully select your keyword phrases. Think carefully for a moment and consider what words you would type in if you were looking for something similar. After you have created a list of potential keywords, do some digging. With free tools like Google Trends, you can easily compare your keywords to the amount of monthly searches. Remember, a good keyword should have a high volume of monthly searches with minimal competing pages. When selecting keywords you'll have to decide whether or not you want to participate in "long-tail keywords." Unlike generic keyword phrases, long-tail keywords are made up of at least four to five words. These keywords are very focused, but often overlooked. While it may mean that you'll show up less, that doesn't mean they aren't worthwhile. Remember, if a searcher has narrowed down their search phrase that far, it means they're motivated. While you could skip optimizing your website, it's not advised. By applying the tactics of both SEO and SEM, you have a far higher chance of showing up in the right spots of searches. Optimizing your website should always take priority, perhaps before you even begin an SEM campaign. Unlike previous years, optimization has taken a new turn. User experience is at the forefront of every campaign, meaning that your website needs to actually bring value to the reader. So take some time to create a fast-loading website with valuable content, media, and social appearance. After you have crafted your website and keywords, you can begin to implement your SEM campaign. Near the end of the process you'll be presented with three options: broad, phrase, and exact. These terms will determine when your ad will be displayed. As you might guess, broad means that your ad will appear any time one of the keyword phrases you target is searched for. If you select phrase, your ad will be displayed any time part of your keyword phrase is searched. If you select exact, your ad will only be displayed if your exact keyword phrase is searched for. While all the methods work, you may want to select exact phrase matching if you're on a tight budget. SEM is a powerful marketing tool if approached correctly. Remember, the ads you place are to entice potential customers to your website. So do your research and make sure that your ads are visible to the right searchers. Play around with your keywords and campaigns until you find something that works for you. You may just be surprised to find out that a keyword you hadn't thought of is gaining the most traffic. During the late 1990s, search engines began appearing on the web. They were implemented to help searchers find information quickly. In the early 2000s, advertisements began to pop up in the search results. At the time, the ads were placed as a way to help pay for the search engine. Today, nearly any company can place an ad for a fee. (MORE)

Alaina Forbes

I have been working from home and researching work-at-home jobs for thirteen years now. My work experience includes a variety of companies.

In Marketing

Top 4 SEM Marketing Strategies for Small Businesses

Marketing on the Internet is a key component of any business strategy, from giant corporations to small mom-and-pop shops. Search engine marketing, or SEM marketing, is a vita…l piece of most online marketing strategies. SEM marketing involves achieving a high rank on search engines, ensuring a business can be easily found, and promoting user involvement and engagement with a business' website. Below are four of the top strategies necessary to ensure SEM marketing can achieve the most for a small business with a limited budget. Google's algorithms reward unique, specialized content far more than they reward-generalized websites. In other words, if a small business owner targets their website's content specifically to the area they want to do business in, their website's ranking on search engines will skyrocket. No matter what product or service a small business is offering, they can target web content specifically at the local audience they want to reach, using keywords and subject matter that appeals to them. It is often overlooked, but giving a website user something they will find useful or educational is critical to maintaining their attention. SEM marketing is not a magic bullet for increasing business, though it is often portrayed as such. A small business website must give users something concrete and informative that they can take away from their browsing experience. Some examples of this include how-to videos, funny blogs, or product demonstrations. Search rankings also vary depending on how often a site's content is updated. By keeping blog posts, news and other features fresh on a website, Google lends more credence to a site and gives it a higher search ranking. Small business owners don't need to worry about updating their websites daily, however; posting something new once a week is a great way to start a no-budget SEM marketing campaign. Another critical part of building up a following for a small business website is encouraging involvement with readers and shoppers. This can be done via social media promotions, prize giveaways, web chats and much more. Once again, it's important to give customers real information that they need and will use. This educational and informative approach to SEM marketing helps develop a long-lasting consumer-business relationship. Small business owners are always looking for a way to gain an edge on their bigger, cash-flushed competitors. By taking advantage of the Internet with savvy SEM marketing, they can gain a foothold in a local market and cater to a niche audience without having to spend big bucks on conventional advertising. Through audience engagement, informative content and a friendly, personable web presence, small businesses can build loyalty with local customers. Small business owners are always looking for a way to gain an edge on their bigger, cash-flushed competitors. By taking advantage of the Internet with savvy SEM marketing, they can gain a foothold in a local market and cater to a niche audience without having to spend big bucks on conventional advertising. (MORE)

Ron Rule

Ron Rule is an eCommerce Strategist, advising companies of all sizes on the latest eCommerce and digital trends.

In Marketing Strategies

The Evolution of SEO and SEM

The SEO vs. SEM debate has been around since the early days of search engine optimization (SEO) and eCommerce. This ongoing debate has largely been fueled by the fact that Int…ernet marketing strategies are a rapidly changing and evolving field. Search engine marketing (SEM) however encompasses, not just SEO, but a variety of other online marketing activities including pay-per-click and sponsored advertisements, all of which involve a search engine like Google or Bing. Below is a look at some of the elements of SEO and SEM that should help clarify and define these two Internet marketing terms.Search engine optimization has evolved from the early beginnings of being a keyword-based approach to marketing, and now encompasses a variety of activities that are largely geared towards the creation of valuable, useful, high-quality content. Instead of stuffing content with keywords and links, the strategy has now moved to creating shareable content that delivers value. Since social shares have become an important element of SEO, it goes without saying that high quality content is the hallmark of any SEO strategy that delivers results.Search engine marketing has the same goals as SEO; to increase traffic and conversion. However, unlike SEO, SEM uses tools that cost money such as Google Adwords. SEM has the advantage of guaranteeing visibility to the searcher, either by giving you the first page of search results, or by ensuring your ads are visible on relevant sites and locations across the Web. Before implementing SEM, it would be wise to perform keyword research to determine the best keywords to use as well as a way of tracking your SEM progress. Analytics tools, such as Google Analytics, enable you to easily track and monitor your campaigns at no extra cost.A major change to Google's search algorithm took place in February 2011. Dubbed Google Panda, this change was aimed at low-ranking sites that had thin content that contained lots of advertising. This change, which affected 12 percent of all search results, has seen several updates since then, most of which are aimed at enhancing search results and further ensuring that thin sites do not get the high rankings that they once enjoyed. The Panda updates affect entire sites and section rankings, and target over-optimized sites. This has ultimately changed the SEO landscape and new SEO tactics have had to be developed since the roll outs began.Released in April 2012, the Penguin update decreased rankings of websites violating Google's Webmaster Guidelines by use of black-hat SEO techniques like illegal linking, keyword stuffing, and content duplication among other tactics. Affecting 3.1 percent of all search queries and lesser percentages with succeeding updates, Penguin now forces SEO and SEM experts to go beyond the use of keywords and linkage schemes and to work on techniques that benefit the reader while focusing less on search engines. The update aims to ensure that only natural linked websites get top search results.When you look at the big picture, these two approaches offer a complete digital marketing campaign that takes into account search engines and target websites where users are more likely to be found. An effective SEO campaign would thus include some SEM elements such as paid ad placements on search results, as well as keyword-optimized link ads by search engine companies that do not violate user policies. The use of both free and paid tools in any digital marketing strategy is more likely to get better results as opposed to using only one of the two.Google has accounted for almost two thirds of all search queries for a number of years, and thus stands in a good position to define what constitutes a proper ranking. However, with most marketers having learned the tricks over the years, an attempt to game the system has required Google to keep refining the algorithm to ensure users are getting exactly what they are looking for. The SEO vs SEM debate is thus expected to continue as Google continues to refine its search technology.Search engine marketing has the same goals as SEO; to increase traffic and conversion. However, unlike SEO, SEM uses tools that cost money such as Google Adwords. SEM has the advantage of guaranteeing visibility to the searcher, either by giving you the first page of search results, or by ensuring your ads are visible on relevant sites and locations across the Web. (MORE)