• Merchandising is the process of increasing visibility and appeal of products to increase sale ability
• It includes product packaging, placement, promotion and "special pricing"
• One other form of merchandising is using the brand power of one organization to sell products of another.(sports personalities and entertainment cos lending their brand names to various products)
• Mostly merchandising focuses on presentation of products including displays and special in store storage and packaging(gift bags, racks, trays), posters, danglers, special cards/brochures
• It also features discount schemes along with the pricing and packaging features
• Outdoor signage and on shop and in shop signage could also feature as part of merchandising
Planning and evaluation
• Some aspects like signage should be considered as longer term and should feature as investment
• Others including displays and special packaging and pricing initiatives would be shorter term and should be expensed
• All expenditure should be justified in terms of real sales increase(not changing the timing of purchase by customer as in most festival sales)
• Test marketing and post purchase surveys of customers should be the basis of evaluation
• One tip is that all merchandising should keep the customer in mind. Need to avoid feeding the creative instincts or egos of marketing personnel in the company
• Merchandising should be the joint responsibility of Marketing and Sales sub functions of the larger Marketing function
i dont get what mass merchandising is :)
fashion merchandising
what is the diference between merchandising and retailing
Let me give you my little understanding about his two subjects. Merchandising is also called merchandise planning while visual merchandising is the art of implementing effective design ideas.
A merchandiser is the person who does the job. Merchandising is the action.
what are the types of merchandising what are the types of merchandising
fashion merchandising
i dont get what mass merchandising is :)
example of merchandising business
The population of EMP Merchandising is 2,007.
EMP Merchandising was created in 1986.
example of merchandising business
it is commenly know as : product merchandising, retail display and merchandising design
what is the diference between merchandising and retailing
Let me give you my little understanding about his two subjects. Merchandising is also called merchandise planning while visual merchandising is the art of implementing effective design ideas.
Merchandising Inventory
Crane Merchandising Systems was created in 1926.