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Economy

  • GDP per capita
  • economic growth
  • unemployment]] rate
  • inflation]] rate
  • consumer and investor confidence
  • inventory levels
  • currency exchange rates
  • merchandise trade balance
  • financial and political health of trading partners
  • balance of payments
  • future trends
Government
  • political climate - amount of government activity
  • political stability and risk
  • government debt
  • budget deficit or surplus
  • corporate and personal tax rates
  • payroll taxes
  • import tariffs and quotas
  • export restrictions
  • restrictions on international financial flows
Legal
  • minimum wage laws
  • environmental protection laws
  • worker safety laws
  • union laws
  • copyright and patent laws
  • anti- monopoly laws
  • Sunday closing laws
  • municipal licences
  • laws that favour business investment
Technology
  • efficiency of infrastructure, including: roads, ports, airports, rolling stock, hospitals, education, healthcare, communication, etc.
  • industrial productivity
  • new manufacturing processes
  • new products and services of competitors
  • new products and services of supply chain partners
  • any new technology that could impact the company
  • cost and accessibility of electrical power
Ecology
  • ecological concerns that affect the firms production processes
  • ecological concerns that affect customers' buying habits
  • ecological concerns that affect customers' perception of the company or product
Socio-cultural
  • demographic factors such as:
    • population size and distribution
    • age distribution
    • education levels
    • income levels
    • ethnic origins
    • religious affiliations
  • attitudes towards:
    • materialism, capitalism, free enterprise
    • individualism, role of family, role of government, collectivism
    • role of church and religion
    • consumerism
    • environmentalism
    • importance of work, pride of accomplishment
  • cultural structures including:
    • diet and nutrition
    • housing conditions
Potential suppliers
  • Labour supply
    • quantity of labour available
    • quality of labour available
    • stability of labour supply
    • wage expectations
    • employee turn-over rate
    • strikes and labour relations
    • educational facilities
  • Material suppliers
    • quality, quantity, price, and stability of material inputs
    • delivery delays
    • proximity of bulky or heavy material inputs
    • level of competition among suppliers
  • Service providers
    • quantity, quality, price, and stability of service facilitators
    • special requirements
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Q: What are four macro environmental factors the impact on business environment?
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