What are templates?

Answer 1

"Templates" can have different meanings, depending on the application of a "template". Normally, as far as computer usage goes, templates are considered as files (or "skeleton" documents) to help computer users to create a new file (or document) based on the information contained in the generic or skeleton file.

For example, if you use a word processor, you can create a letterhead for the company you work for, with only company information contained in it, and with no "body text". When this document is saved as a template, you can easily create a company letter, by using the letterhead template. When you create the new document, you can base the new document on the template, resulting in a document with a letterhead already completed, which will save you loads of time. Now you only have to fill in the text that applies to the specific document that you want to create.

--Templates are pre-defined campaigns created and published to your account by a My Client Center (MCC) account manager. If your account is linked directly to an account manager's MCC account, that manager can create templates for your use, featuring suggested ad, keyword, targeting, and budget settings for new campaigns. These templates may include further restrictions for your keywords and ad text to ensure that new campaigns reflect your account manager's standards.

If your account manager publishes a template for your use, you'll find it in your Template Library, accessible from the Template Library link on the Campaign Summary tab. To review available templates, click on a template's name to view a summary of the template's contents. If there are no templates available, your Template Library may remain empty until your account manager publishes templates to your account.

Answer 2

They're predesigned layouts with no text or graphics in them. You put your own text and graphics in, and print it.