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email marketing has many advantages over other types of marketing. One advantage is that you can track how many people opened and read your email and you can see who they were - in case you wanted to follow up. You can also see who clicked on links you put into your email to landing pages, etc. You need to use a good email marketing system, so you don't get thrown into spam folders. You also need to build your list internally - not buy a list - so you don't get in trouble for spamming.
I guess the disadvantage would be that if you don't have a list yet, you would need to build one. Offer a free report or something that people can opt-in for to build your list.
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∙ 11y ago
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