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There are both advantages and disadvantages of using a flyer to promote your business, particularly when distributed in letterboxes.
Advantages
- Promote a local presence
- For sales promotions, or limited time offers
- Advertising relevant news or products for local residents
- Designed to suit your business and your customers
Disadvantages
- Competing with a clutter of many other competitors
- Often overlooked by residents
- Increase of 'No Junk Mail signs' in use
How successful a flyer or flyer letterbox distribution depends on what type of business you are. Examples of industries that would find fliers the most useful: Plumbers, Electricians, House Cleaning, Removalists, Local Restaurants with Takeaways Menus, etc.
Another key element to success if the graphic design of the flyer. The flyer must be designed with the customer in mind. Ensure your promotion or product is prominent, and a strong call-to-action.
Freelance graphic designers are generally the quickest and cheapest to use for flyer design.
Hope this helps!
Grace Chau,
Attractivo Design
http://www.attractivo.com.au
Wiki User
∙ 14y ago
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