There are many key similarities between consumer buying behavior and business buying behavior. For example, both businesses and consumers buy goods that are essential to quality of life.
Theory of consumer behaviour and theory of production.similarities/differences
they fly..
They both relay information
Consumers require the products of producers (e.g. oxygen, carbohydrates) and contribute the chemical elements of carbon dioxide and water, which are required for photosynthesis by producers.
Legal and legal rules have the similarity is all rules are concerned with establishing codes of behaviour for people.
Describe the interrelationship between consumer behaviour and the marketing concept
a similarity would be that they both use the products for their own benefit. consumer buyers use it to benefit themselves and business buyers use it to make money for themselves.
Marketing concepts are developed after researchers studied consumer behaviors. It is the behavior of consumers that give business researchers ideas about how to market to consumers.
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Theory of consumer behaviour and theory of production.similarities/differences
they fly..
Individual consumer buying behaviour has to do with all the processes undertaken by the various individual buyers in evaluating and making decisions towards purchasing a product for self- ocnsumption, family use or as a gift to other parties where as organisational buying behaviour has to do with the processes undertaken by a business in evaluatig and making decisions geared towards purchasing prodcuts or raw materials for further prodcution, to be sold to consumers for profit.
business,economic forecasting
The similarities between consumer buying and organizational customer buying is that both have the need to purchase. The difference lie in the quantity of purchases. Consumer buying entails retail, while organizational customer buying entails wholesale.
•Service: intangible task that satisfies consumer or business user needs•Goods-services continuum: device that helps marketers to visualize the differences and similarities between goods and services
I think There is a little difference between consumer marketing and bussiness marketing. Which is mainly depend on their purpose of business and the business size. Business marketing is essential for growing up their product where consumer marketing is quite different which is realated their daily needs.
Relationship between consumer behavior and marketing concept is that consumer behavior is the study of how individual make decision to spend their available resource (time, money, effort) on consumption related time