What are the macro environmental forces that influences purchasing?

The macro-environment consists of those external factors that the company is not in control of but impact on it, the opportunities and threats from the external environment; such as the political, economical, social, technological, environmental and legal factors. These factors have impacts on all marketing mixes as macro environmental forces are something that we, or the company cannot control, unlike the micro environmental forces such as customers, competitors, distributors, shareholders, directors, managers, banks, suppliers etc. A good example would be the current economical issue that the world is facing now, especially the US. Given that the US is in a financial turmoil, the purchasing power of both companies and consumers are affected tremendously, such that no one would want to spend unnecessarily, but to save more money. This thus impacts on the economical factor of the country as their people are not spending, due to high inflation as well, hence the GDP of the country defluctuates and so does the exchange rate of the US dollar.
7 people found this useful
Thanks for the feedback!

List macro-environmental factors?

The Macro Environment factors are: 1) Demographic Environment 2) Economic Structural Environment 3) Technological Environment 4) Political Environment MACRO-ENVIRONMENTAL (MORE)
In Uncategorized

What are the micro and macro environmental factors that have contributed to the early success of airasia?

moderately high due to almost no switching cost for customers to switch from one LCC to another. In addition, the access to the internet allows customers to have close to full (MORE)

External Environmental influences on employee's Behavior?

  HRD   Paper 2008     Q1.External influences on employee Behavior       External Environmental influences on employee's Behavior   All outside (MORE)

How can environmental factors influence beliefs?

Not only can environmental factors influence beliefs, they indeed influence us every day we live and breath. Commercials, classmates, friends, parents - everywhere we receive (MORE)
In Macros

What is a Macro?

If you work with computers a lot, you may find that you tend to do a lot of the same actions over and over again. For example, you may have to regularly write Microsoft Word d (MORE)

Macro Virus: Information and Effects

If you thought that only programs such as video games or other software could contain viruses, you might be surprised. One type of virus, a macro virus, does not have to be pa (MORE)

The History of the Environmentalism Movement in the United States

A group of nongovernmental organizations represents the backbone of the modern environmental movement in the United States. NGOs seek to influence both the policy positions of (MORE)
In Diet

Adopt the Macro Diet for Vibrant Health

The concept behind the macrobiotic diet or macro diet is based on tenets of Zen Buddhism combined with aspects of a western vegetarian diet. It is largely a vegetarian diet, b (MORE)

What are the environmental factors that influence enzyme activities?

Everything from the weather to the temperature of a room, it all effects how your body releases the enzymes to make your body warmer or cooler or hard or softer. They are minu (MORE)

Compare two industries in terms of key environmental influences and competitive forces in them. Assess and compare the entry barriers and the extent of competitive rivalry in the two industries.?

The success of a company's competitive strategy depends on how it relates to its environment. Although the relevant environment is very broad, encompassing social as well as e (MORE)