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The macro-environment consists of those external factors that the company is not in control of but impact on it, the opportunities and threats from the external environment; such as the political, economical, social, technological, environmental and legal factors. These factors have impacts on all marketing mixes as macro environmental forces are something that we, or the company cannot control, unlike the micro environmental forces such as customers, competitors, distributors, shareholders, directors, managers, banks, suppliers etc. A good example would be the current economical issue that the world is facing now, especially the US. Given that the US is in a financial turmoil, the purchasing power of both companies and consumers are affected tremendously, such that no one would want to spend unnecessarily, but to save more money. This thus impacts on the economical factor of the country as their people are not spending, due to high inflation as well, hence the GDP of the country defluctuates and so does the exchange rate of the US dollar.
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The competitive environmental forces influence the firms customers, rival firms, new entrants, substitutes, and supplies.
internal and external factors affecting the company internal factors such as strike of employees, lack of workers, etc. external factors such as decrease in income, rise i…n inflation rate,...
In business, macro environmental forces include inflation, currency exchange rates, GDP growth and other factors. They also include unemployment and overall economic growt…h. This includes many factors that effect the environment on a larger scale.
The Macro Environment factors are: 1) Demographic Environment 2) Economic Structural Environment 3) Technological Environment 4) Political Environment MACRO-ENVIRONME…NTAL FACTORS A business and its forces in its micro environment operate in larger macro environment of forces that shape opportunities and pose threats to the business. It refers the major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces. The important environmental factors are; (1) Economic Environment (2) Political and Governmental Environment (3) Socio-cultural Environment (4) Natural Environment (5) Demographic Environment (6) Technological Environment (7) International Environment. 1. Economic Environment: - Economic environment of business has reference to the board characteristics of the economic system in which the business operates. The business sector has economic relation with the government, capital market; household sector and global sector. These sectors together influence the trends and structure of the economy. The form and functioning of the economy vary widely. The importance external factors that affect the economic environment of a business are; (i) Economic Conditions: - The general Economic conditions prevailing in the country viz. national income, per capita income, economic resources, distribution of income and assets, economic development etc. are important determinants of the business strategies. Business cycles and economic growth of the economy are important factors defining the economic environment. (ii) The economic system operating in the country also affects the business enterprise to a very great extent. The economic system of a country may be capitalist, socialist, communist or mixed. (iii) Economic Policies: - The government decides the economic environment of business through Budges, Industrial regulations, Economic planning, Import and Export regulations, Business laws, Industrial policy, Control on prices and wages, Trade and transport policies, the size of the national Income, Demand & supply of various goods etc. (iv) Economic Growth: - The stage of economic growth of the economy has direct impact on the business strategies. Increased economic growth rate and increase in consumption expenditure, lower the general pressure within an industry and offers more opportunities then threats. (v) The rate of interest affects the demand for the products in the economy, particularly when general goods are to be purchased through borrowed finance. Low interest rated provides opportunities to the industries to expand whereas rising interest rates pose a threat to these institutions. (vi) Currency Exchange: - Current exchange rates have direct impact on the business environment. When the rupee was devalued in 1991, it was to make Indian products cheaper in the world market and consequently boost India's exports. 2. Political and Governmental Environment: - Political environment refers to the influence exerted by the three political institutions they are; Legislature, Executive, Judiciary etc. The legislature decides on a particular course of action. Government is the executive and its job is to implement whatever was decided by parliament. The judiciary has ensure that both the legislature and executive function in public interest and within the boundaries of constitution. Legal and political environment provides a framework within the business is to function and its existence depends on the success with which it can face the various challenges constructed out of political and legal framework. 3. Socio-cultural Environment: - Changes in social trends can impact on the demand for a firm's products and the availability and willingness of individuals to work. Social class and caste of a person goes a long way in deciding the business activities in relation to its production and marketing activities. Tradition, customs and social attitudes have changed the attitude and beliefs of the persons which have their effect on organizational environment. Class and caste are influencing the purchasing pattern. Socio-cultural environment may include expectations of the society from business, attitudes of society towards business and its management, views towards achievement of work, views towards structure, responsibility and organizational positions, views towards customs, traditional and conventional, class structure and labour mobility and level of education. 4. Natural Environment: - Environmental factors include the weather and climate change. Changes in temperature can impact on many industries including farming, tourism and insurance. With major climate changes occurring due to global warming and with greater environmental awareness this external factor is becoming a significant issue for firms to consider. The growing desire to protect the environment is having an impact on many industries such as the travel and transportation industries (for example, more taxes being placed on air travel and the success of hybrid cars) and the general move towards more environmentally friendly products and processes is affecting demand patterns and creating business opportunities. 5. Demographic Environment: - Demographic factor include Size, growth rate, age composition, sex composition etc. of population, Family size, Economic stratification of population, Educational level, Caste, religion etc. All these demographic factors are relevant to business. These factors affect the demand for goods and services. High population growth rate indicates an enormous increase in labour supply. Population with varied tastes, preferences, beliefs, temperaments etc. gives rise to differing demand pattern and calls for different marketing strategies. 6. Technological Environment: In order to survive in today's competitive world, a business has to adopt technological changes from time to time. New technologies create new products and new processes. Technology can reduce costs, improve quality and lead to innovation. These developments can benefit consumers as well as the organizations providing the products. MP3 players, computer games, online gambling and high definition TVs are all new markets created by technological advances. Online shopping, bar coding and computer aided design are all improvements to the way we do business as a result of better technology. 7. International Environment: - Another environmental factor which is fast emerging as the force to reckon with is the international environment. Implications of global or international environment are; (i) Due to liberalization, Indian companies are forced to view business issues from the global perspective. (ii) Safe and protected markets are no longer there. World is becoming small in size due to advanced means of transport and communication facilities. (iii) Learning of foreign languages is must for every business manager. (iv) Acquiring familiarity with foreign currencies is also must. (v) Facing political and legal uncertainties is inevitable. pradeepkalari (pradeep sp)
Have a look at this link: http://www.whatmakesagoodleader.com/macro-environment-analysis.html
In strategic planning, firms analyze the competitive environment in order to adapt to or influence the nature of competition. A general rule of thumb about this analysis is: T…he more power each of these forces has, the less profitable the industry will be. There are five forces: 1. Customers 2. Rival Firms 3. New Entrants 4. Substitutes 5. Suppliers
Macro means large in scale, micro means small in scale. So macro influence means that something has a large influence, while micro (remember microscope) is something t…hat has a small influence.
First, the bargaining power of buyers. Next, bargaining power of suppliers. Rivalry among existing competitors, threat of substitute products, and threat of a new entry.
Analyze the forces of the macro environment that have offered opportunity to MSCSB.
assignment on micro environment factors that affect marketing decision making
macro and micro factor on industry
Economic issues that influence consumers to purchase local foods include high priced popular brands. Economic issues include the way local foods are grown such as whether they… use harmful pesticides on or genetically modify their crops. The methods of transport used with transferring foods from one side of the country to the other are also considered. At farmer's markets the farmer is able to tell you "where, when, and how" about the foods they sell.
What are the macro environmental and micro environmental forces might affect the growth of mobile TV?
Media Positive media attention can "make" an organisation (or its products) and negative media attention can "break" an organisation. Organisations need to mange the media so …that the media help promote the positive things about the organisation and reduce the impact of a negative event on their reputation. Some organisations will even employ public relations (PR) consultants to help them manage a particular event or incident. Consumer television programmes with a wide and more direct audience can also have a very powerful impact on the success of an organisation. Some businesses recognise this and will change their reaction when consumers mention that they are going to contact a consumer television programme or the newspapers about the business.
Nikon Macro lenses are widely available at electronic stores and camera shops. These macro lenses can be found at stores such as Best Buy, Henry's and Future Shop. These are… also available for purchase from Amazon and eBay.
One can purchase Canon macro lenses at different on-site Canon stores all over the world. One can also purchase Canon macro lenses at the Canon online website as well under th…e "Purchase" section.