What does an entertainment manager do?

Answer 1

* Managers help to craft winning game plans and provide effective solutions for artists, and their objective analysis helps to unearth crucial opportunities at a time when everyone is trying to figure out ways to make money in a shifting music industry landscape. * Managers see the big picture. Musicians are often too close to their own projects to step back and see things from an outside perspective - undistorted by emotion or personal bias - and managers can help them make the right decisions for their careers based on realistic facts. * Managers can be strong advocates for artists in communications with labels, agents, publishers, licensees, brand partners, sponsors, promoters, radio stations, etc.; and help to keep them all accountable, interested, and energized. Managers also help to translate the "band language" into "brand language" while speaking to members of the music business community. * Managers help to encourage artists through the many moments of frustration, disappointment, self-doubt, and fatigue that artists encounter as they go about their business. * Managers help out with the workload. There are simply too many things to be done for most artists to effectively do themselves. Managers can spend time strategizing, analyzing data and paperwork and monitoring progress so that artists can create and perform their music while interacting with and growing their fan base. * Managers act as sounding boards to give artists honest opinions about ideas. Friends, family members, and even fans cannot always be counted on to tell artists the truth out of fear of the potential fallout. * Managers act as filters and buffers to protect artists from unscrupulous individuals. * Managers can help bring credibility to an act in negotiations with labels, sponsors and brand partners, who believe that an artist is more likely to fulfill their obligations with a strong manager on board than without.