What does in-context promotions mean?

Answer 1

When licensing something to a broadcaster, it will generally include "updates, repeats, re-airs and in context promotions, and in promos released to affiliates, partners, and licensees, distributed worldwide, in all media now known and hereafter conceived or created, including home video and DVD and internet and broadband distribution." An in-context promotion in this case just means a teaser.

Say you send a video of your cat falling off the couch to America's Funniest Pets. Signing this agreement would allow them to use it in a show, re-air the episode, use part of your video in a teaser or other promo, distribute the show and/or the promos worldwide, use it in a different show (say, a compilation of the top ten cat videos of the past year) and cut promos of thatfor worldwide distribution, in any format, forever.

The "in context" part is important, though: it means you're not giving them license to use your cat video in any other type of project.