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Association means the way we perceive something to be. For instance, if you were to use chairs as an example then a wooden chair with no padding and sharp angles might be perceived by 'association' to be a chair that was not for comfort but was practical and in line with a traditional house design, maybe utilised for dining. (see Thonet chairs) However a material covered chair which reclined somewhat by design might be associated with a more relaxed purpose or social pleasure. The materials, shapes and design of the chair are all made with purpose to entice the user to 'associate' it with a certain type of activity.

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Q: What does the term association mean in the context of design?
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