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Greenwashing is a marketing term and a play on the word "whitewashing." Greenwashing is the practice certain companies undertake to project an outward image of eco-friendliness and environmental awareness while performing only the most superficial of tasks. An example of greenwashing would be an advertising campaign of a paper towel manufacturer stressing that each of its paper towels now contains 2% less virgin fibres, but not disclosing that the reason for this reduction is that the overall size of each paper towel has decreased by 2%. The change is only cosmetic, sometimes even deceptive, as when one whitewashes a decrepit, old fence to give it a fresh new appearance, but not fixing the fundamental problems.
Wiki User
∙ 14y ago
Wiki User
∙ 13y agoGreenwashing is some kind of lie. With public concerns for environmental and healthy issues growing, more consumers prefer green products or services of green companies to normal ones. Thus those brands that tout their environmental claims can gain more acknowledgement and make extra profits. Yet it's not fair because they are lying! Consumers should have spent their money on real green projects and make more contribution to the environment.
I recommend you to refer to "Six Sins of Greenwashing" by TerraChoice Environmental Marketing Inc. 2007
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How does greenwashing affect your environment?
cos it misleading customers and the public into believing their products are green when they are not, also makes the business forget about the key prioritises.
How would you describe leather?
Leather Means Quality deforestation LUXURIOUS slave labor THE SUPPLE invasion of indigenous land BUTTERY animal cruelty DURABLE toxic tanneries ECO-FRIENDLY greenwashing & WEATHERPROOF global warming
Word endings for the word problem?
problem - problem(s), problem(atic), problem(atical), problem(atically)
How does carbon cause this problem?
The 'problem' of 'this problem' is not understood.
How do you say no problem in yiddish?
no problem = kein problem
How does a problem became a scientific problem?
when the problem needs a scientific proof it becomes a scientific problem
What are the disadvantages of ecofriendly products?
There are some disadvantages to eco-friendly or "green" products. In many cases, the products are more expensive, which can discourage some shoppers from purchasing them. The extra price is due to the additional time or energy needed to bring these products to market, e.g., organically grown fruits and vegetables. Some eco-friendly products have little or no real benefit to the environment, like cars with hybrid engines that use the extra power not to reduce gas consumption, but for extra power. (It's surprising how poor the gas mileage is on some hybrid cars and SUVs.) Finally, many products that claim to be green or eco-friendly aren't at all -- the manufacturers make claims that are exaggerations or outright lies. This is generally known as "greenwashing." Some critics charge that compact fluorescent lights fall into this category -- they save energy, but they also contain mercury, a toxic compound linked to birth defects, kidney damage, brain damage and death. For more information on greenwashing and eco-friendly products, go to greenliving.about.com.
Is cirrhosis a psychological problem or a physical problem?
A physical problem.
What is a predicment in wrestling?
A problem?
What is the answer for a addition math problem?
The answer to an addition problem is the sum of the problem.
What are the two stages of problem solving?
1. Firstly you have to adress the problem. -What is the problem? -How did you encounter the problem? 2. Then you need to figure out how to get round the problem. -Can i reverse the problem? If not can somebody help me? -What are all the possible ways of solving the problem? Hope this helped.
What is the statement of the problem?
no problem
