First, he did not die of pop rocks as many urban legends state.
No, John Gilchrist reportedly works as an Ad account manager in New York.
"Mikey likes it"
They don't. It was Life cereal's TV commercial and the phrase was, "He likes it! Hey Mikey!"
Life cereal
I think he is around 45, we saw him in 1972 that was 40 years ago. He was about 5 then.
John Gilchrist
Give it to Mikey. He won't eat it he hates everything. Hey Mikey!! He Likes It.
Mikey
Life
The duration of Life with Mikey is 1.52 hours.
Life with Mikey was created on 1993-06-04.
Mikey Cuddihy has written: 'Iron gates of life' 'Mikey Cuddihy'
Life Cereal is made by Quaker