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What happened to Firebirds is that they were outsold by Ford Mustangs and didn't give Pontiac a big enough market share in the segment. In other words, the bean-counters killed it. It will come back when someone comes up with a concept that they can convince Pontiac management will make money. In the mean time, check out the GTO, or the soon to be introduced Solstice to get your Pontiac "excitement" fix. Darkfriend adds:

They quit making them in 2002, along with the ever popular Camaro. The Camaro has been reintroduced in 2010 and has some characteristics of both Camaro and Firebird. The Firebird will likely never make a comeback.

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Q: What happened to the Pontiac Firebirds and when will Pontiac continue making the Firebird?
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