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What is E-mail marketing?

Updated: 3/1/2021
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Yogesh Raikwar

Lvl 1
3y ago

Best Answer

email marketing is the act of sending a business message, using email to a group of people. In its broadest sense, every email sent to a potential or current customer can be considered email marketing. This includes sending emails, requesting business, or using email to solicit sales or donations. Email marketing strategies typically seek to achieve one or more of the three primary objectives to build loyalty, trust, or brand awareness.

The term usually refers to promoting a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to buy something immediately, and third-party ads. The email refers to sending messages for the purpose of sharing.

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Digital Trainee

Lvl 4
2y ago
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Delpha Murray

Lvl 1
2y ago
Awesome - thanks for the answer!
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Sabina Lindgren

Lvl 1
2y ago
u sure?
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Ganesan M

Lvl 2
2y ago

EMAIL MARKETING

One of the excellent ways to get connected and engaged with your clients is using social media sites like Facebook, Twitter and Pinterest. However, people claim that email marketing no longer remains effective and relevant because of the success of social media.

Stop listening to them, as these are just misconceptions. Email marketing is still alive and doing well as one of the most effective and powerful techniques of online marketing and being in touch with your clients.

Defining Email Marketing

Firstly, you must know what email marketing is, before moving towards the reasons explaining why it is so useful in business.

When a person visits your website and thinks of subscribing to your mailing list with the aim to keep in touch with you through email, it is known as email marketing. A mailing list like this is quite important if you are selling a service or product. Email marketing enables you to build customer loyalty, earn trust and promote brand awareness while encouraging your subscribers to purchase from you more often.

Email marketing has several benefits. Although, it is a great marketing tool however, unfortunately, it seems to possess a bad reputation with a few businesses, who fail to understand it fully.

Some companies are of the view that people immediately consider finding an email from a stranger and they delete it, thinking badly about their company.

This may be true to some extent, chiefly because businesses have failed to take the time for nurturing their list. Nevertheless, with responsible marketing, an email marketing campaign can be made to work exceptionally well for your business.

Email Marketing Against Social Media Marketing

As explained earlier, social media sites like Facebook and Twitter are superb ways to connect with both existing and potential clients. They are ideal platforms to go for word of mouth advertising, creating strong bond with your current audience and putting yourself in front of a new audience.

Both of these tools are necessary for your business. However, you cannot keep a check over who is seeing your updates or when they are seen.

Apart from this, you cannot control these connections fully, as social media sites like Twitter, Facebook keep making changes without notifying how they could affect the way you are connecting with your followers.

Social media sites do not provide you the opportunity to connect people one-on-one as you can connect through emails. Using email marketing, your promotional campaigns can be fine-tuned by you, while forming a list of people who show genuine interest in whatever you are offering.

With Twitter for example, your message is competing with hundreds or even thousands of other Tweets from companies promoting similar products or services to yours. The same is true on Facebook.

Even if you have a huge number of fans, they certainly are following other pages as well, which reduces your message's effect. The same thing is true about emails but by sending a personalized email, you can gain their attention as they would actually open and read your email. The distractions present on social networks including recent status updates, chat options and new photos are not there in email marketing.

For this reason, it is important for you to make an effort and transform your followers into your email-marketing list as soon as possible. Once it is done, you have full control and authority as they are in the list of YOUR contacts. You will lose them only if they choose to unsubscribe from your email list.

How Can You Make Your Social Network Followers to Subscribe Your List?

It is not at all difficult. You just have to provide them with the reason for joining you. For instance, offer them something for which they would not mind giving their email address is a good idea.

You could offer a how-to guide, special offer or an answer addressing a particular issue or problem that is bothering your audience, exclusive information or special type of voucher or discount, especially for all your email subscribers.

You must select something that is not only of real value to your email subscribers, but is also of interest to your target audience.

Such actions are not enough to keep your email list active and interested. To avoid losing these valuable connections, you are required to think how you can constantly deliver information that help them remain engaged and persuade them to open the email sent by you.more....muthiahg7 . gmail . com9 pl. remove spaces)

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Mossie Lueilwitz

Lvl 1
2y ago
can you explain how you got that?

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swapnil nade

Lvl 4
2y ago

What is Email Marketing?

Simply Email Marketing is a form of Digital Marketing, where you collect emails from people in a specific niche (List Building) and then you send emails to those people about any service, product, blog or anything in a way you can increase your sales or web traffic

Is email marketing dead?

With all the talk of video, Artificial Intelligence, Virtual Reality, and chatbots, it sometimes seems like email is long past its prime.

But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is possibly the best possible strategy to grow your business.

What is email marketing used for?

Email marketing is the process of sending optimized commercial messages through email to targeted consumers. It includes the process of developing promotional emails, testing, and maintaining them as well. Email marketing can be used to increase sales, improve brand loyalty, and deliver important information.

Thank You!

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LiftAlong

Lvl 2
2y ago

What is Email Marketing?

Simply, Email Marketing is a type of Digital Marketing, where you collect emails from people in a specific niche (List Building).

Then you send emails to those people promoting a service, product, blog, or anything so you can increase your revenue & web traffic.

Is Email Marketing effective method?

Of course, YES!

  • 94% of internet users today use email, while only 61% use social media
  • 75% of adult online users say that email marketing is their preferred marketing method
  • the “opt-in” feature of email allows marketing by consent, which means people are subscribing to your list and will enable you to market and send them messages.
  • You can target a specific audience when you build your lists properly, so you can target by location, Demographics, or interests, or simply people that love your content.
  • Email messages have a much more extensive range of formatting possibilities than social media messages. We will talk about Email templates later in the last section.
  • Email offers more reporting and analytics capability, such as click-through rates, open rates, bounce rates, and conversions.
  • So Email marketing can substantially increase your income if you do it correctly, I will show and guide you on how to start successfully and how to follow the best practices, so Don’t worry about anything.

Types of Email Marketers.

I dissect Email Marketers into two types:

The First Type, I call them “bulk mailers” and the second type is “Straight Marketers.

Of course, I created these Terms to make it easier for you to understand; it’s not scientific.

Bulk Mailers:

People sending unwanted bulk emails to earn some commission. They are considered as spammers.

Why spammers?

Because they are sending emails to people who didn’t permit them to do so, and they don’t know them.

Straight Marketers:

The “Legal” form of Email Marketing, where websites and business owners send emails to only people who subscribed to their lists promoting their services, and sending updates and newsletters.

Top Email Marketing Tools:

  • mailerlite
  • getresponse
  • mailchimp
  • moosend
  • sendfox
  • aweber
  • active campaign
  • convertkit

I hope you got some idea about email marketing.

Happy Reading :)

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Zane Blick

Lvl 1
2y ago
good response

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Redi-Data

Lvl 2
2y ago

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. Some of the benefits of email marketing is mentioned below:-

  1. You can drive more conversions with email marketing.

2)It is more cost-effective than traditional marketing tactics.

3)You can automate your sales cycle.

4)It can increase traffic to your website.5

  1. Email marketing is easy to track and measure.

  2. You can increase brand awareness through email marketing.

7)People prefer email.

8)You can target your email marketing campaigns for the best results.

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Md Sahil-it

Lvl 2
1y ago

The Top Email Marketing Guide for Small Businesses! Email marketing is a powerful way to connect with customers and promote your business fast. There are a few steps you can take to get started, and we’ve put together an email marketing guide to help you get started.

  • Increase your website’s traffic
    
  • Generate leads and sales
    
  • Build customer relationships
    
  • Boost market presence
    

It allows businesses to reach a large audience with a personal touch. Email marketing can be used to promote sales, special offers, and new products. It can also be used to build relationships with customers and keep them informed about your company.

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Nivaspaul P

Lvl 3
1y ago

When I started my career in online marketing, I wanted to use the best lead-generation technology available. So I diligently combed the market for innovations.

But even after choosing technology, I spent a lot of time reviewing the latest tech news to make sure I wasn’t missing anything.

sh-link.me/yvJut

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solomon Nnanna

Lvl 2
1y ago

E mail marketing is an invaluable path that every successful entrepreneur, business man or a stock owner must implement in order to gain audience, sales and visibility.

There are many email marketing platforms which helps in performing these functions; these are klaviyo, mailchimp, active campaign, getresponse and many more.

These email marketing platforms allows you to automate clients activities, send them campaigns at intervals and convert them to potential customers.

I make use of klaviyo for email marketing

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you can check the link to see what klaviyo look like

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curious knowledge

Lvl 2
1y ago

What is e-mail marketing: complete information

What is email marketing: E-mail marketing is a part of digital marketing. Most of you will know what E-mail is. E-mail ID is used for maximum verification of things online. And nowadays e-mail id has become a necessity, and in view of this need, people are starting marketing on e-mail.

Email marketing, as the name suggests, we have to do marketing that too on email. Promote your brand on email id, tell your service, and spread awareness. This is email marketing.

It is a part of digital marketing. Through which marketing is done. Talking about the methods of digital marketing, this is the most unique way among them, because this marketing method is very different.

What is Email Marketing Strategy-

Email marketing is something different in itself. These are very different from other types of marketing. In this we do not do marketing for competition, so this marketing is a little different. And in this type of marketing we need strategy.

Factors related to email marketing strategy-

  • Use a domain email
  • Automation process with strategy
  • Use of A/B testing
  • Use of attachment element
  • Use the attractive subject line
  • Use the responsive design
  • Proper use of call to action
  • Never use of spamming email

full details on my website link on profile bio

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Wiki User

12y ago

Email marketing is when a website lets you sign up for their newsletters and they send out emails when they have a new product, sale or what have you going on to let you know about it.

Some companies for a fee will allow other companies to place an advert in their regular newsletter which is then emailed out to their clients. For a higher cost they will email individual messages to their mailing list.

In general, there are 3 forms of email marketing:

  • sending email messages to attract new clients or to convince existing clients to buy your product again;
  • sending email messages in order to improve client's loyalty (so-called retention advertisement);
  • placing advertising information in letters sent by other people.
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Where can I find more info on email marketing companies?

if you are looking for more information on email marketing companies, you can find valuable resources on email marketing blogs and websites, email marketing software comparison websites, and industry reports from reputable research firms. These sources will provide you with comprehensive information on different email marketing companies, their features, pricing, customer reviews, and industry trends. I have compiled my list of favorite email marketing companies.( Check link in Bio.)


Does anybody knows of a proven email marketing consultant to work with on an email marketing campaign for our business?

Yes, many reputable email marketing consultants can help optimize your campaign; consider researching and vetting candidates based on their experience and client testimonials, for more information visit Growth wizards.


What email marketing software is trusted by Fortune 500 companies?

Many companies trust software like Salesforce Marketing Cloud and Adobe Campaign. But their prices are very high. Additionally, providers such as: SMTPGet MailWizz Omnisend iDealSMTP Amazon SES These platforms offer excellent features including advanced segmentation, personalization, etc. I have used SMTPget and Amazon SES for the last 9 months and have no issue with it. Also, they are affordable options for me and gives good customer support. You can also consider them.


Which are the best tools about email marketing automation?

Say goodbye to tedious and time-consuming email marketing tasks with Leads Chilly - the ultimate solution for email marketing automation. With its advanced features and easy-to-use interface, you can easily create, send and track your email campaigns hassle-free. Get ahead of the competition with the best tool for email marketing automation which is Leads Chilly.


What exactly is email blast marketing?

Email blast marketing refers to sending a large volume of promotional emails to a broad audience. For affordable and effective email blast services, consider providers like: SMTPget MailWizz Amazon SES Sendinblue iDealSMTP Constant Contact These companies provide scalable solutions suitable for businesses looking to leverage email blast marketing effectively without breaking the bank. I have used SMTPget and Constant Contact for the last 7 months without any issues and would recommend them for your needs.


What email marketing firm should I use?

There are many email marketing service providers: SMTPget MailChimp Omnisend Amazon SES iDealSMTP All are good but, I have used SMTPget and Onnisend for the last 8 months and have no issue with it. As their services are good and prices are very affordable. I highly recommend you consider b/w them if you send emails in bulk otherwise you can choose according to your budget and preference.


Where can one find information about email marketing strategy?

The article on About called 'Nine Strategies For Smart Email Marketing' is a good place to start. There's an Farotech article called '5 Effective Email Marketing Strategies: Send What Converts' which gives you tips based on what type of e-mail you're going to send. For more in-depth info I suggest reading books on the subject, starting with 'E-mail Marketing For Dummies'. Books with positive reviews: 'Successful Email Marketing Strategies' by Arthur Middleton Hughes 'The Truth About Email Marketing' by Simms Jenkins 'Email Marketing By The Numbers: How To Use The Greatest Marketing Tool to Take Any Organization to The Next Level' by Chris Baggott


What email internet marketing programs are available?

Email internet marketing programs are software tools or platforms that enable businesses to create, manage, and execute email marketing campaigns. These programs provide a range of features and functionalities to help businesses effectively reach their target audience, build customer relationships, and drive conversions through email marketing efforts. There are numerous email internet marketing programs available in the market, each offering its own set of features and benefits. There is a compiled list of my favorite email marketing affiliate grams There are numerous email internet marketing programs available in the market, each offering its own set of features and benefits. (There is a compiled list of my favorite email marketing programs in my bio.)


Where can one find a guide on broadcast email marketing?

You can find a guide on broadcast email marketing online through websites such as iContact, Constant Contact, and AWeber. You can also contact an organization that deals in broadcast email marketing and hire them for their services.


Can you guys help me with finding more about email marketing services?

Email marketing services can be beneficial for businesses looking to engage with their audience, promote products or services, and build customer relationships. Some best companies for email marketing services are: Mailchimp iDealSMTP Constant Contact Campaign Monitor SMTPget GetResponse ConvertKit AWeber


Where can one compare the statistics of email marketing for different countries?

One can compare the statistics of email marketing for different countries from the following sources: Email Vision, Smart Insights, Email Monday, Mobiliz Email, Exact Target, eMarketer.


How can email marketing be used effectively to reach customers?

Opening and kept conversations should have "email marketing be used effectively to reach customers".