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What is a redirect in SEO?

Updated: 12/7/2023
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Developmentopen

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11y ago

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In SEO, a "redirect" is a way to send both users and search engines from one URL to another. Redirects are commonly used when a webpage is moved or deleted, ensuring a seamless experience for visitors and maintaining SEO value. There are different types of redirects, such as 301 (permanent) and 302 (temporary), each serving specific purposes. A 301 redirect is often preferred as it signals to search engines that the change is permanent, transferring the ranking signals from the old URL to the new one. Proper implementation of redirects is essential for preserving search rankings and user experience during website changes or restructuring.

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Brand Donut

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4mo ago
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Wiki User

11y ago

A redirect is a method to send both users & search engines to a different URL than the one they originally requested. In SEO there is three main kinds of redirection i.e. 301, 302, & Meta refresh.

1) 301 Redirection -: 301 Redirection is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 redirection refer to the HTTP status codes for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website. In SEO 301 redirection mainly use to solve the canonical issue of website, or we redirect old domain to new one.

2) 302 Redirection -: 302 Redirection is a temporary redirection method & passes 0% of link juice (ranking power) & in most cases should not be used. The internet runs on a protocol called HyperText Transfer Protocol (HTTP) which orders how URLs work.

3) Meta Refresh-: Meta refreshes are a kind of redirect that is implemented on the page level relatively than the server level (They are typically slower & not recommended SEO technique). They are most commonly associated with a 5 second count down with text "If you are not redirected in 5 seconds, click here". Meta refreshes do pass some link juice but are not recommended as an SEO tactic due to usability and the loss of link juice passed.

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