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What is market orientation?

Updated: 11/6/2022
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15y ago

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The orientation of the organization to the Marketing concept. The marketing concept is one where the organization is focused on the 3 pillars of marketing: # Customer Focus # Coordinated marketing # Profitability

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15y ago
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9y ago

Marketing orientation is an approach a business takes to design a product or service to cater to the needs of consumers.

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Related questions

Difference between product orientation and market orientation?

Product orientation during development is using what you have to make what you can with it. Market orientation is seeing what is lacking in the marketplace and uncovering an efficient, expedient way to fill the gap.


What are the advantages of market orientation?

no or yes


Explain a market or market category where the selling concept is still the most popular marketing management orientation?

can you name a market or market catagory where the selling concept is most still the most popular marketing management orientation?


What is the difference between market and selling orientation of doing business?

market orientation mean market making for product. it is a long term prospective of the business.A firm using a sales orientation focuses primarily on the selling/promotion of a particular product, and not determining new consumer desires as such


What marketing orientation is kellogs influenced an why?

I think market reseach


Can you name a market or market category where The Selling Concept is still the most popular marketing management orientation?

chudi tumak


What are the relationship between the element that constitute the market concept?

customer orientation,intergrated effort


Which business orientation uses market research?

the managing department has a big influence on the prodject


WHAT ARE THE COST OF MARKET ORIENTATION?

setting marketing focus structure initial product development


Which is the least likely cause of a product's failure in the marketplace?

lack of market orientation of the seller


Published resources on market orientation?

Market orientation as a business philosophy within the marketing academic discipline really became defined through the writings of Kohli and Jawarski (1990) and Narver and Slater (1990), both in the Journal of Marketing. Since then, there have been many articles dealing with the topic. A nice meta analysis of various market orientation studies can be found in Kirca, Jayachandran, & Bearden (2005).


What is the role of production orientation in marketing?

Product orientation is where the main focus is the product and not the market. A product is made so that it meets its own needs and not that of the markets, the needs of the customers are secondary to that of the products.