answersLogoWhite

0


Best Answer
  • MPI - Market Penetration Index (your occupancy results versus the average occupancy of your competitors)
  • ARI - Average Rate Index (your ARR versus the average ARR of your competitors)
  • RGI - Revenue Generator Index (your revenue share of the market, the market being your hotel and the hotel competitors).
User Avatar

Wiki User

12y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What is meant by MPI and ARI and RGI in the hotel sales and Marketing context?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

Organizational structure of sales and marketing department of a hotel?

In a hotel, a typical sales and marketing department would be run by a director whose job is to train and supervise the sales and marketing teams. These would consist of sales agents and executives.


What are the functions of hotel sales and hotel marketing?

In a hotel, marketing is the promotion and advertising of the hotel; running ads, social networking, radio, television, and internet advertising is all bound up in marketing. The sales division of the hotel books meetings, groups, conventions, weddings, and other functions, capitalizing on the consumers reached by the marketing employed by the hotel.


What is the difference between a hotel director of marketing and director of sales?

Not 100% about this, but to look at the obvious, I'd say that hotel directors of marketing manage/direct the financial aspects of a hotel business, while the director of sales is basically the leader of sales and oversees the sales. (Manager of sales.)


What are the duties of a hotel sales and marketing manager?

A hotel sales and marketing manager is responsible for creating plans and bringing in business to the hotel. Usually the focus on large groups to fill their conference rooms and drive up food and beverage sales.


What is the difference between Hotel Marketing and Hotel Sales?

Marketing is the promotion and advertising of the hotel; running ads, videos, social networking, radio, televions, internet advertising. Sales books meetings, groups, conventions, weddings and other functions.


How much can you make being VP of Sales and Marketing for a large hotel chain?

$180k - $300k.


What qualities make you suitable for sales and marketing job in hotel?

i am guood convincing power n soft spoken


What is the different between sales and marketing?

sales and marketing are both same when their will be marketing there will be sales .. marketing is to promote Ur product.


Sales and marketing department function in hotel?

The function of a sales and marketing department function in a hotel is to generate interest and new customers. For example, the marketing department might run an advertisement campaign for a new low price on hotel rooms.


Hotel and restaurant sales and marketing?

First you have to creat a great marketing calendar for the said establishments. You may market the said establishment by media promotions, good service, internet.


Organizational chart of a hotel function marketing department?

In hotel restaurant and institutional management (HRIM) studies hospitality marketing is divided into three tiers. The highest level is the vice president and or president of the marketing division itself. Below that position will be a head of marketing for which specialized units such as internet, group sales, brand loyalty and other task forces will report to. A third tier would be individual sales-marketing representatives themselves who must open and service accounts.


What is the meaning of hotel restaurant management?

Hotel restaurant management is specifically a job that manages hotel restaurants. Most restaurants offer catering as well. They are responsible for staff and preparation of food as well as sales and marketing.