ABSOLUTE THRESHOLD
The smallest intensity of a stimulus that can reliably evoke a sensation.
EXAMPLE
THE IMPACT OF UPWARD PRICE MOVEMENTS ON DAILY
HOUSEHOLD GOODS.
THIS SHOWS THE IMPORTANCE OF MARKET SEGMENTATION
AND THE ASSOCIATED PRICING POLICIES.
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DIFFERENTIAL THRESHOLD.
Difference Threshold: The difference threshold, also known as the just noticeable difference (jnd), is the minimum difference in stimulation that a person can detect 50 percent of the time. We experience the difference threshold as a just noticeable difference. For example, let's say I asked you to put your hand out and in it I placed a pile of sand. Then, I add tiny amounts of sand to your hand and ask you to tell me when you notice any change in the overall weight. As soon as you can detect any change in the weight, that difference between the weight of the sand before I added that last bit of sand and the amount of sand after I added it, is the difference threshold.
How do marketers apply the concept of differential threshold or 'just noticeable difference' in their marketing strategy? Explain giving suitable examples.
The concept of differential threshold is applied to almost
all aspects of marketing strategies.
1.PRODUCTLINE EXTENSION.
This concept is applied to the advertising/ promotion of
the productline, in order to exploit the strength of the original brand.
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2.DISTRIBUTION CHANNELS
The marketers' apply the concept of differential threshold
in the selection of the distribution channels, for the various
products from the same family productgroup.
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3.PRODUCT PRICING
The marketers' apply the concept of differential threshold
in the PRICING of the two brands from the same company
--like two toothpaste brands from one company.
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4.PRODUCT PROMOTIONS
The marketers' apply the concept of differential threshold
in the DEVELOPMENT/ IMPLEMENTATION of the
sales promotion programs in two channels to maintain
similarity / cost down.
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5. PRODUCT PACKAGING
The marketers' apply the concept of differential threshold
in the PACKAGING of the various models of the company
products / to create uniform image.
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6. PRODUCT PERCEPTION/ IMAGE
The marketers' apply the concept of differential threshold
in the PRODUCT POSITIONING in more than one
market segments.
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The absolute threshold is the minimum intensity of stimulus required to be perceived. In other words, it is the intensity amount which is needed to detect the difference between nothing and something. It is the lowest level at which an individual can experience a sensation.On the other hand, the minimal difference that can be detected between two stimuli is called the difference threshold or the j.n.d. (just noticeable difference)The main difference between the two concepts is that the differential threshold is a relative concept. Whereas the absolute threshold deals with whether or not a stimulus can be perceived, the differential threshold refers to the intensity difference needed between two stimuli before people can perceive that the stimuli are different.The marketing implication of absolute threshold is that consumers will only perceive a marketing stimulus when it is higher than absolute threshold. In other words, if images or words in a commercial are too small, consumer's sensory receptors will not ve activated and the stimulus will not be perceived. The differential threshold also has very important marketing applications Difference Threshold: The difference threshold, also known as the just noticeable difference (jnd), is the minimum difference in stimulation that a person can detect 50 percent of the time. We experience the difference threshold as a just noticeable difference. For example, let's say I asked you to put your hand out and in it I placed a pile of sand. Then, I add tiny amounts of sand to your hand and ask you to tell me when you notice any change in the overall weight. As soon as you can detect any change in the weight, that difference between the weight of the sand before I added that last bit of sand and the amount of sand after I added it, is the difference threshold.The absolute threshold is the minimum intensity of stimulus required to be perceived. In other words, it is the intensity amount which is needed to detect the difference between nothing and something. It is the lowest level at which an individual can experience a sensation.On the other hand, the minimal difference that can be detected between two stimuli is called the difference threshold or the j.n.d. (just noticeable difference)The main difference between the two concepts is that the differential threshold is a relative concept. Whereas the absolute threshold deals with whether or not a stimulus can be perceived, the differential threshold refers to the intensity difference needed between two stimuli before people can perceive that the stimuli are different.The marketing implication of absolute threshold is that consumers will only perceive a marketing stimulus when it is higher than absolute threshold. In other words, if images or words in a commercial are too small, consumer's sensory receptors will not ve activated and the stimulus will not be perceived. The differential threshold also has very important marketing applications
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absolute threshold is the lowest level that a person will feel sensation differential threshold is the minimal difference that a person can detect between two similar stimuli For example a change in volume in certain frequencies would be crossing the absolute threshold, how much that change would need to be for someone to detect it would be dealing with the difference threshold.
The absolute threshold is the minimum intensity of stimulus required to be perceived. In other words, it is the intensity amount which is needed to detect the difference between nothing and something. It is the lowest level at which an individual can experience a sensation.On the other hand, the minimal difference that can be detected between two stimuli is called the difference threshold or the j.n.d. (just noticeable difference)The main difference between the two concepts is that the differential threshold is a relative concept. Whereas the absolute threshold deals with whether or not a stimulus can be perceived, the differential threshold refers to the intensity difference needed between two stimuli before people can perceive that the stimuli are different.The marketing implication of absolute threshold is that consumers will only perceive a marketing stimulus when it is higher than absolute threshold. In other words, if images or words in a commercial are too small, consumer's sensory receptors will not ve activated and the stimulus will not be perceived. The differential threshold also has very important marketing applications Difference Threshold: The difference threshold, also known as the just noticeable difference (jnd), is the minimum difference in stimulation that a person can detect 50 percent of the time. We experience the difference threshold as a just noticeable difference. For example, let's say I asked you to put your hand out and in it I placed a pile of sand. Then, I add tiny amounts of sand to your hand and ask you to tell me when you notice any change in the overall weight. As soon as you can detect any change in the weight, that difference between the weight of the sand before I added that last bit of sand and the amount of sand after I added it, is the difference threshold.The absolute threshold is the minimum intensity of stimulus required to be perceived. In other words, it is the intensity amount which is needed to detect the difference between nothing and something. It is the lowest level at which an individual can experience a sensation.On the other hand, the minimal difference that can be detected between two stimuli is called the difference threshold or the j.n.d. (just noticeable difference)The main difference between the two concepts is that the differential threshold is a relative concept. Whereas the absolute threshold deals with whether or not a stimulus can be perceived, the differential threshold refers to the intensity difference needed between two stimuli before people can perceive that the stimuli are different.The marketing implication of absolute threshold is that consumers will only perceive a marketing stimulus when it is higher than absolute threshold. In other words, if images or words in a commercial are too small, consumer's sensory receptors will not ve activated and the stimulus will not be perceived. The differential threshold also has very important marketing applications
The absolute threshold of hearing is the lowest possible tone/decibel you could possibly hear. (This differs form person to person). The Differential Threshold is the point at which a person recognizes the decibel level has changed.Hope this answers your question, just learned this in psychology!
What is the difference between absolute continuity and differential continuity? Do an individual's experiences affect differential continuity? Provide specific examples
What is the difference between absolute continuity and differential continuity? Do an individual's experiences affect differential continuity? Provide specific examples
There is no difference
Differential cash is the difference in cash due between selecting between different alternative options or projects.
Difference Threshold
An absolute threshold is the smallest detectable level of a stimulus, whereas the just-noticeable difference is the smallest detectable change in two stimuli levels.
They are the same thing.
The absolute difference is 1.
Nothink there is no difference