0
What is the difference between demographics and psychographics?
Wiki User
∙ 14y ago
Demographics provide quantitative data based on geography, age, gender and calendar events. This data is recorded and managed in sets referred to as a database.
Psychographics provide qualitative data that reflect attitudes, lifestyles, and preferences.
Here's an example, using an electronics store.
* The database could reveal that the store's primary customers are male, in their 30s to 40s;have an average income of $50,000; and spend $1,000 a year on electronics. * Psychographics could reveal a subset (i.e., niche) of buyers with a preference to buy online exclusively who spend $1,500 to $2,000 a year.
Creating an exclusive campaign targeted directly to dedicated online buyers could build loyalty and increase revenue for the store.
Wiki User
∙ 14y ago
Add your answer:
Earn +20 pts
What is psychographics?
The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.
What are marketing geographics?
When deciding your target market, you must consider demographics, psychographics, and geographics. Geographics include where your target market lives such as urban vs suburbs, mountains vs beach, different states maybe or countries, and also the climate. So basically, what geography features affect the consumers decision of purchasing the product.
What is the difference between selling points and benefits?
what is the primary difference between selling points and benefits
What is difference between marketable title and insurable title?
What is difference between marketable title and insurable title?
What is Difference between wholesaler and retailer on the basis risk?
what is Difference between wholesaler and retailer on the basis risk?
What are the similarities between demographics and psychographics?
They both are pieces of information about a certain population and can both be used to study that population. Demographics are quantifiable characteristics, such as age or gender. Psychographics are not quantifiable stats, but instead are the opinions, beliefs, or attitudes of the population.
What is psychographics?
The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.
What do demographics psychographics geographic and product benefits have in common?
separating a large group of potential customers into smaller groups based on particular characterstics
What is the Psychographics?
geg
What is the regional difference Saudi Arabia and Indonesia?
The difference between a Regency and a City lies in differing demographics, size and economics. Generally the regency has larger area than city
What are the components of potential market growth in marketing?
Market demand is usually the biggest indicator of the potential growth for new emerging companies however demographics can reveal an unmet need for ne products or services when the study of psychographics is merged with the data.
What are the psychographics of Gen Y?
there are none
What are the psychographics of NASCAR fans?
They love tailgating.
What is the demographics of audience for the CBS show survivor?
Survivor's demographics are aged between 18-54 according to the Nielsen ratings system.
How do you explain different kinds of consumers?
Well to segment the consumers there are many factors to be presented before you group them. Demographics, geographics, and psychographics all come into play to make very unique groups with different preferences, needs, and demands. heribors carvors etc. angel and rex rocks
What does psychographic mean?
The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes. psy·cho·graph·icsn.1. (used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.2. (used with a pl. verb) The data obtained from such study.Source: http://www.answers.com/psychographics?cat=health&gwp=11&method=3&ver=2.3.0.609
Geographics and psychographics of people in Manhattan?
Geographics and psychographics of the people of Manhattan will define the various market segmentations. This will look at the lifestyles that have been adopted by various population proportions in the region.?æ
