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The difference between internal and external customers:
Internal customers are employees, suppliers, dispatchers, basically anyone who works or sells for the organisation.
External customers are people who walk in off the street or ring in, just consumers with no connection to the organization directly that want to purchase a product/service.
The main reason behind internal customers is it can cause a ripple affect on external customers (eg An employee not happy with his/her job will not be as pleasant with the external or other internal customers causing problems for customer satisfaction overall.
Wiki User
∙ 9y ago
Wiki User
∙ 12y agothe staff who is working in particular company where the sale's are happening & if he purchase the particular goods & service then we consider him as an internal customer Example Person by name Xyz work in hyper market ( Retail ) outlet & he purchase some goods for his personal use then we call him as internal customer
External customer refer to person who come to us & purchase the good or service which he require where he is no way employed by the company
Example : person by name Xyz who is working in Hyper market who purchase the jewels over there he is consider as External customer
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Employees are called internal customers because they work for/with the organization from the inside vs. external customers who are customers who pay for a product or service. Much like companies serve external customers, they must serve internal customers (employees) in terms of training and development, job satisfaction, reward and recognition, feedback on performance. The relationship between external customers and internal customers is very symbiotic. Without one, you wouldn't have the other and without either, companies wouldn't exist.
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