My starting point is: Does the "Market orientation" of an organization hinge on the desire to offer quality services, or offer its products in an environment of optimized service quality?
I believe any organization that has benefited from learning the market needs- will view market orientation from the standpoint of a high feedback rating in customer satisfaction not just maximized sales or maximized profits. There is thus always a danger that the latter view is short-termist in nature.
But again once an organization exists and has invested in the production of goods and services, it must make money or profits to stay a float. Hence it must sell its offerings whether the intrinsic or associated customer-satisfaction offerings are wanting.
This may then result in a sales orientation policy(maximizing sales). This genre of business approach needs not be long-termist.
A market orientation then needs to be more accommodating, it must of necessity push sales and customer satisfaction in equal measure in order to be assured of long term relevance and success.
I welcome opinions.
Elias Leo Atambo
MBA
ESAMI / MAASTRICT Business Schools; e-mail:aphtl2005@gmail.com
Mostly are market oriented because marketing has a wide range of possibilities, so it brings success.
it is when crops are grown to sell to consumers only.
Personal selling is important because customers are looking at the whole package. If you can't sell yourself, then you will not be able to sell the product.
ewan
It is a blah blah blah...
Coca Cola is market-oriented and most of its products are determined by what the market demands. The promotions are also geared towards a particular market.
A real market oriented firm will be able to meet the wants and the needs of its clients by all means.
Mostly are market oriented because marketing has a wide range of possibilities, so it brings success.
Any business regardless of industry or function has to be market oriented.
Market oriented price is a competition based strategy. The seller sets their prices higher or lower compared to the competitors. One example of this is the real estate market.
getting sacked
Market oriented
Market oriented
democratic and market-oriented
Market oriented agriculture is the planting and cultivation so as to supply markets and industries. Subsistence agriculture is aimed at feeding a family.
The mission statement "there's something here for everyone" is very much market oriented since it caters to all segments of the market - corporate, individuals, kids and families
the industries depend on the market for selection of location ex. car industies