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What does Reebok stand for?

Updated: 9/28/2023
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13y ago

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Reebok International Limited, a subsidiary of the German sportswear company Adidas, is a producer of athletic footwear, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, England, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.

In 1960, two of the founder's grandsons Joe and Jeff Foster renamed the company Reebok in England, having found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was South African edition hence the spelling. The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America.

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12y ago

Reebok rose to fame after they began making road shoes for road running athletes and street shoes for casual wear. The Reebok logo is reminiscent of a dual carriageway merging into a single carriageway with a road bridge running across it (which goes with the idea of roads and streets).

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Reebok's logo represents the very early focuses of the company when they first started. The road and dual carriageway represents their focus on making shoes suitable for road or street running athletes.

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what is the full forms of reebok

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